contextual web

09. 11. 17.mobizen

The Next Web Is Contextual

Web

Please, Call Me ‘mobizen( 모비즌 )’.

Mobizen Means ‘Mobile + Netizen’.

Not Mobigen.

Don’t Call Me 모비젠 .

http://www.mobizen.pe.kr

http://talk.mobizen.pe.kr

http://tumblr.mobizen.pe.kr

http://meta.mobizen.pe.kr

http://mobizen.tossi.com

http://twitter.com/mobizenpekr

My History

I Love To Play Guitar.

My Hobby Is…

I Know This Kind Of Story Is Boring.

I want something

special.

I am not interested

in you.

I want to get in-formation.

I am not interested

in you.

What is something special?

It must be information.

I want something

special.

I want to get in-formation.

We Missed Something.

IT isInformation Technology.

아이는 어떻게 생기나요 ? From 지식 iN

http://www.itviewpoint.com/91749

Information IsMobile’s Weak Point.

What Is The Most ImportantIn The Picture?

Informations

RelationTime

Location WhoHow

With Who

Prehistory

Feel

Status

We Follow Only This Amount.

The Change Is Fast,

From Content To Context,

From Collection To Connection.

“Collecting Data Is Less Valuable Than

Connecting People”

- Sean Parker, Web 2.0 Summit

Q. What Else You Were DoingWhile Online?

- Source : Microsoft

Online Is Not a Stand-Alone Activity.

Share Of All Internet ActivityIn A Week Day.

- Source : Microsoft

- Image Source : Nokia

Mobile Leads The Contextual Web.

Why Change?

Most PersonalGadget Ever!

Faster Networks, Flat-rates,Fewer Walled Gardens,Better Interoperability.

Advanced FeaturesAnd Capabilities.

- http://CEnriqueOrtiz.com

Social

Location

Real Time

Discovery

Let’s See the SNS, First.

In Korea, It’s Easy To UnderstandWhat SNS Is.

두레 , 동창회 ,

계 , 예비군 (?)

제 15 회 동창회 모임 안내

Community Is Not Equal To SNS.

‘Individual Relation’Is The Most Important In SNS.

- Source : ABI Research

Mobile SNS User’s Trend

Latin America

Asia-Pacific

Middle East/Africa

W. Europe

North America

- Source : eMarketer.com

SNS AD. Market Size Is Bigger.

Relation

Service(Blog, PIMS, Message)

Wireless(LBS, SMS, Linkage)

Channel(Web, IM, E-mail)

PCD

(Personal Context Distribution)

Mobile SNS

Winner Takes Everything.

70%

67%

Mobile User More Likely To Tweet.

14%10%

20%

30%

% o

f In

tern

et

Use

rs

0%

25%

6%8%

Dec. 08 Sept. 09

Wireless Tethered

- Source : Pew Internet & American Life Project Surveys

- Source : Pew Internet & American Life Project Surveys

10%

20%

30%

% o

f In

tern

et

Use

rs

0%

More Device, More Likely To Tweet.

40%

50%

One Two Three Four or more

Use Twitter

10%

19%

28%

39%

- Source : David Mc Lure

Social Is Not Just Service, Is a Platform.

- Source : Pear Analytics LLC

Tweets Category

- Graph from TweetStats

Every SNS Posts Are Good Raw Data.

Contextual WebNeeds Raw Data.

Yes, Location Is A Good Raw Data.Let’s Talk About LBS.

2008 2013

48(73.8%)

이통사 기반 LBS 매출기타 LBS 매출

17(26.2%)

( 단위 : 천만달러 )

- Source : Frost & Sullivan, ABI Research

LBS Revenue

300(37.5%)

500(62.5%)

Important Functions Consumers Want To Have On Most

Frequently-Used Mobile Devices

- Source : Mobile Entertainment Platforms and Services

- Source : Gigaom

Location Gives The Physical Relation.

WPSWPS

RTLSRTLS Geo IPGeo IP

Geo TagGeo TagTower IDTower ID

Local Information

SNS

PCD

Circumference Info

Transportation

Travel

Map

Search

A-GPSA-GPS

BluetoothBluetooth

Local vs. Map

LBS Subscribers By Application

People & Pet Tracking

Game & Recreation

Navigation & Map

Infotainment

Enterprise

Community

- Source : ABI Research

- Source : STRABASE

Restaurant

SNS & Find buddy

Share Picture

Munch, urbanspoon,Vincinity, where

AirMe, NearPicsMobile Flickr, SnapMyLife

Loopt, Whrrl,Limbo, Zintin

News & Weather

Travel

Movie

AP Mobile News,iCoMo News,Fizz Weather

BoxOffice, Showtimes,OneTap Movies

Hotels.com, G-ParkTravelocity,iTrans-PATH

We Can use Location in Mobile Web.

위치정보보호법 , Since 2005. 07. 28.

Evolution to Discovery

Total Revenues From Mobile Search

- Source : Juniper Research

Total Revenues From Mobile Search

- Source : Juniper Research

Are You Sure?

We Love To Search ‘ 맛집’ .

Stop Guessing!

2008, Yahoo! Top Mobile Searches

1. MySpace2. Facebook3. Craigslist4. Movies

5. Weather6. Olympics

7. The Dark Knight8. Kim Kardashian

9. eBay10. AIG

2008, AOL Top Mobile Searches

1. MySpace2. AIM

3. iPhone4. MocoSpace5. Facebook6. Craigslist7. Weather

8. Free Ringtones9. MapQuest

10. Match.com

http://www.brysonmeunier.com

Growth Of Mobile Search By Category

- Source : msearchgroove.com

1000

900

800

700

600

500

400

300

200

100

0

Single User SearchSNS,chat,datingUncategorisedAdultGoogle, yahoo & PortalsMusicEntertainmentGamesSportPersonalization, Ringtones, downloadsLocalGlamourLotteryTravel, MotoringGamblingWeather

1 Jun 08 1 Aug 08 1 Oct 08 1 Dec 08 1 Feb 09 1 Apr 09

Search vs. Discovery

- Source : msearchgroove.com

Search DynamicPersonalization

Recommendation

Personalization Search& Local Device Search

Augmented Reality

Calm Down! It’s Not New.

Input Context DB Result

Text,

Voice,

Image,

Video,

Bar Codes,

Camera,

Location

Search Engine,

Internal Database,

SNS,

UCC

Web Site,

E-mail,

SMS,

Mobile Contents

The Change of Usage

Social search

Real Time

Real Time Search

Synchronous vs. Asynchronous

The Power Of Social With Mobile

Immediacy Is Not New In Mobile.

Always ActiveWid

get

Mobile + Social + Location + Discovery + Real Time= The Future.

It is Contextual Web.

Contextual Web Doesn’tAsk The High Technology.

Contextual Web NeedsA Lot Of Raw Data & Users.

So, What Shall We Do?

Make a Google Wave?

Change The Focus.

In Contextual Web,

Virtual World Calls

Real World.

The Change Of Web BM

Data Becomes Traffic.

Traffic Becomes Money.

1600

1400

1200

1000

800

600

400

200

02008 2009 2010 2011 2012 2013

502

627

811

1,005

1,211

1,405

US Paid SNS Revenues(Unit : Million $)

- Source : Piper Jaffray

Best Way To Monetize Social Media

- Source : Abrams Research

Don’t Stack Your Service. Roll Them!

“My Hope Is That The Mobile In-

ternet Does Not Go Down The

Path Of Re-creating The Inter-

net.”

- Jim Ryan

http://www.mobizen.pe.kr