contextual advertising services by one net marketing

ONE OBJECTIVE. NET RESULTS.

CONTEXTUAL ADVERTISINGSERVICE MODULE OVERVIEW 2011

ONE OBJECTIVE. NET RESULTS.

CONTEXTUAL ADVERTISINGSERVICE MODULE OVERVIEW 2011

805.201.3075250.483.7411

USA.

CANADA.

www.onenetmarketing.comstart@onenetmarketing.com

Contextual advertising:

“

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one proposition

One DefinitiOn.

One PrOPOsitiOn.

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.

Wikipedia

One Net Marketing develops highly targeted contextual advertising campaigns to customers as they engage with content related to your product or service. Pay only when your ad is clicked. Through strategic relationships with top contextual ad networks, One Net Marketing can drive pre-qualified traffic to your site at a fraction the cost of other online marketing channels.

805.201.3075250.483.7411

USA.

CANADA.

www.onenetmarketing.comstart@onenetmarketing.com

Contextual advertising:benefits

• Target via contextual relevancy — place your ads next to content that relates to our product to capture users already engaged with a specific topic.

• Pay only when your ad is clicked — regardless of how many times your ad is displayed

• Control your costs — we set bid prices and campaign budgets down to the penny.

• Make instant changes — adjust bids, ad copy and landing pages in real-time.

• Highly measurable — track conversions back to the referring site and analyze conversion rates by keywords using real-time web analytics.

805.201.3075250.483.7411

USA.

CANADA.

www.onenetmarketing.comstart@onenetmarketing.com

Contextual advertising:service offering

• Keyword identification and distribution strategy

• High-frequency monitoring of your contextual ad campaigns

• Ongoing keyword optimization to ensure high ROI

• Minimum / maximum keyword bid controls and daily, weekly, monthly budget caps

• Day and date parting. We run your campaigns when they convert best.We can control placements by the hour, date or day of week.

• Site and Category targeting. Geographic and demographic targeting (zip, latitude/longitude, city, state/province, and country)

805.201.3075250.483.7411

USA.

CANADA.

www.onenetmarketing.comstart@onenetmarketing.com

Contextual advertising:one philosophy

• Contextual ads must be optimized on an ongoing basis by keyword, site and category. Landing pages should also be optimized for the contextual advertising channel.

• Contextual ad campaigns must be managed in alignment with other online marketing channels, such as paid search (PPC) and display advertising (CPM), for maximum return on ad spend and conversion rates.

• Click quality and conversion rates are king.

• Clients should experience economies of scale by outsourced their contextual marketing program to One Net Marketing.

805.201.3075250.483.7411

USA.

CANADA.

www.onenetmarketing.comstart@onenetmarketing.com

Contextual advertising:our reach

One Net Marketing has experience deploying, managing and tracking contextual ad campaigns across the following networks:

805.201.3075250.483.7411

USA.

CANADA.

www.onenetmarketing.comstart@onenetmarketing.com

Contextual advertising:why hire us?

• Experience building highly targeted keyword lists that reach consumers when they’re most likely to purchase.

• Team of experienced professionals with a proven performance history in contextual marketing.

• Ability to manage campaigns, and integrate conversion tracking, across all major contextual advertising networks including Google, Yahoo, AOL, Microsoft and Facebook.

• Integrated services — conversion optimization, tracking & analytics, paid search, and email marketing services to compliment your contextual campaigns.

805.201.3075250.483.7411

USA.

CANADA.

www.onenetmarketing.comstart@onenetmarketing.com

our Clients: 

805.201.3075250.483.7411

USA.

CANADA.

www.onenetmarketing.comstart@onenetmarketing.com

Contextual advertising:performance pricing

One Net Marketing works with proven clients on a performance pricing basis. Our client engagement process and fee structure is listed below:

Step Price Action1. Discover $500 Install analytics tags on client site to review traffic and sales trends. Summary of

key findings sent to client and key metrics are established.

2. Recommend Free A custom marketing proposal is designed based on analytics data and the client’s objectives.

3. Deploy & Optimize $5,000 Client receives 25 hours of campaign creation, deployment and management services plus 25 hours of design and development services per month to optimize website and campaign performance. If client has in-house design and development resources price is adjusted accordingly.

4. Investment Assessment Free Initial campaign results and metrics are analyzed to determine if client fits One Net Marketing’s performance pricing program criteria.

5. Performance Pricing Cost Per Action Actions are defined (hit, lead, call or sale) and commission is negotiated. Campaigns are then scaled on a performance-based (CPA) compensation model.

805.201.3075250.483.7411

USA.

CANADA.

www.onenetmarketing.comstart@onenetmarketing.com

Contextual advertising:related services

COnversiOn OPtimizatiOnBuild an optimized landing, and conversion funnel, to ensure your contextual advertising dollars are delivering a maximum ROI.

web Design / re-DesignWe offer world class web design services geared for high conversion rates and sales results. From landing page design to complete site over-hauls, our sites are designed to maximize conversion rates and to enhance the user experience with your product and brand.

PaiD searCh aDvertisingRun targeted PPC campaigns on major search engines, along side your contextual advertising campaigns, to maximize traffic and sales results.

LET’S TALK.

EMAIL.start@onenetmarketing.com

805.201.3075250.483.7411

USA.

CANADA.

For free advice, tips and tricks visit www.onenetmarketing.com