content strategy for designers: v2
Post on 30-Jul-2015
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Content strategy for designersBrought to you by your friend Alaine Mackenzie For the Style & Class conference on December 13, 2014
Oh hey, that’s me
Content strategist @yellowpencilweb Occasional Twitter user @alainemack
Borrowing from content strategy will make you a better designer.
So what is content strategy, anyway?
– Kristina Halvorson, “The Discipline of Content Strategy”, A List Apart, 2008
Content strategy is “the practice of planning content creation, delivery, and governance.”
http://www.flickr.com/photos/wparsons/3502120483/
(Good) content strategy and (good)
design have a lot in common
Irrational love of oxford commas
Irrational love of bezier curves
Your content strategy arsenal
Content audit Voice and tone Content models Governance plan
Image by Pearson Scott Foresman [Public domain], via Wikimedia Commons
Content auditFind out what your client has now
Decide if it’s any good
The content audit for designers:Do an automated inventory
Read everything you can
Get to know the highest priority content and the cobwebs
Ask your client (lots of) questions
Voice and toneDefine your client’s personality
Understand your users’ emotions Ensure consistency
Voice and tone for designers:
Make a “this-but-not-that” list
Define your users’ emotions
Make sure words and pictures tell the same story
Make a “this-but-not-that” list
Fun but not childish Clever but not silly
Confident but not cocky Smart but not stodgy
Cool but not alienating
Kate Kiefer Lee, (amazing) content strategist at MailChimp: voiceandtone.com uxmag.com/articles/the-elements-of-a-style-guide
Voice and tone for designers:
Make a “this-but-not-that” list
Define your users’ emotions
Make sure words and pictures tell the same story
Define your users’ emotions
http://voiceandtone.com/public-site/
Voice and tone for designers:
Make a “this-but-not-that” list
Define your users’ emotions
Make sure words and pictures tell the same story
Content modelsDefine elements, priorities, and relationships
Content models for designers:List all the elements you need to design
Prioritize them for client and users
Think about structure
GovernanceFigure out who will take care of all this stuff
Governance for designers:Who will request, create, edit, approve, publish,
and maintain this stuff?
What people and skills will you need?
How much effort will it take?
Your content strategy arsenal
Content audit Voice and tone Content models Governance plan
Image by Pearson Scott Foresman [Public domain], via Wikimedia Commons
Borrowing from content strategy will make you a better designer.
You can do it!
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