content providers vs. end users 2_2 - jayme swain (pb… · global mobile vs. desktop internet user...

Content Providers vs. End Users

“Here’s something four-year-olds know: Media that’s targeted

at you but doesn’t include you may not be worth sitting still for.”

Clay Shirky, author & social media consultant

The PBS Audience

• Younger than broadcast audiences (35 vs. 62) • Watching video is #1 reason to visit PBS.org• Heavy users of social media

– 49% on Facebook

– 36% watch YouTube

– 17% blog

• Mobile inclined

– PBS.org visitors are 69 % more likely than the average online user to own an iPhone

Re-Imagine PBS

Online Video: National Portal

Online Video: Local Portal

US Social Media users 8% more likely to watch video/TV online. eMarketer

Facebook drives more traffic to News/Information sites than Google News. Hitwise

Blogs and social Web sites like Facebook and Twitter enable an online water-cooler conversation, encouraging people to split their time between the computer screen and the big-screen TV. NY Times

Nearly half of content that is shared is shared on Facebook. eMarketer

Facebook accounts for 7% of all time spent online. comScore

Facebook users prefer broadcast media. Hitwise

Social Media

Mobile

Five Years to Mobile Dominance...

New PBS iPhone & iPad Apps

Next: Using Technology to Open PBS

On-Air

On-Air

Thank You

Jayme Swain

jsswain@pbs.org

@jaymepbs