content marketing success with brightedge - chris bennett - 97th floor - share15
Post on 22-Jan-2018
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The leading industry event by digital marketers for digital marketers
powered by BRIGHTEDGE
Content Measurement MetricsHow to always succeed with content marketing
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ContentMarketing
Search Engine Optimization
Reputation Management
Analytics
Social Media Marketing
PPC/SEM
Web Design& Development
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Incase you missed it…
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We all know that Keywords are important for SEO
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It is SEO 101 and we spend a lot of time paying attention to it when building landing pages
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But somehow we forget when creating content
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When it can be the most important ingredient to our success
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So lets get into the weeds a bit
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Start with Data Cube
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Discover Long Tail
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Sort by Value
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Just by focusing on keywords with High Value
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Dump it all into a spreadsheet, prioritize by “Value”
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The ideas will form from the research
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Case Study
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Wasn’t Viral
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That’s the Point
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22k searches a mo
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- 302 Different Keywords bringing traffic
- 75 Keywords in the top 10
- 1,300 visits a day
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Case Study
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Again not Viral
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- 1,300 Different Keywords bringing traffic
- 100 Keywords in the top 10
- 1,100 visits a day
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Again: focus on Keyword Value
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I know, recipes are easy
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I know, recipes are easy
just slap the word “Paleo” on it and it will work
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so lets talk B2B
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how to create a sales pitch how to start a sales pitch
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how to make a sales pitch presentation successful sales pitch
what is a good sales pitch making a sales pitch sales pitch template sales pitch outline
how to make a sales presentation perfect sales pitch
how to give a sales pitch great sales presentations
how to sales pitch how to make a sale
how to write a sales pitch how to make sales sales pitch script how to do sales
how to create a sales pitch how to start a sales pitch
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good sales best sales pitch
best sales pitch examples best sales presentation
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phone sales pitch timeshare sales pitch
best sales presentations sales pitches
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great sales pitches how to make a good sales pitch
effective sales pitch effective sales presentations
good sales pitch lines how to pitch a sale
the perfect sales pitch writing a sales pitch a good sales pitch
how to make a sales pitch presentation successful sales pitch
what is a good sales pitch making a sales pitch sales pitch template sales pitch outline
how to make a sales presentation perfect sales pitch
how to give a sales pitch great sales presentations
how to sales pitch how to make a sale
how to write a sales pitch how to make sales sales pitch script how to do sales
how to create a sales pitch how to start a sales pitch
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grab those keywords
@brightedge #share15
• Almost 2 yrs old
• 94 keywords in Top 10
• Over 219 unique keywords bringing traffic
• July had 25 more keywords ranking in the top 10 than in June
• 797 LinkedIn Shares
https://www.salesforce.com/blog/2014/02/how-to-make-good-sales-pitch.html
B2B
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Articles with proper keyword planning
@brightedge #share15http://www.glasses.com/what-is-coachella
Graphics need SEO too
@brightedge #share15http://www.glasses.com/what-is-coachella
Graphics need SEO too
@brightedge #share15http://www.glasses.com/what-is-coachella
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So to recap
Spend enough time up front on keyword research
Write content that is inspired by keywords
Create altruistic content for the user
Track test and prove
Repeat
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Because there is no shortcuts
The leading industry event by digital marketers for digital marketers
powered by BRIGHTEDGE
chris@97thfloor.com
97thFloor.com
@chrisbennett
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