content marketing, promotion & pay to play #pubcon vegas 2015

TIE A STEAK AROUND YOUR NECK AND MAYBE THE DOG WILL PLAY

Helping businesses succeed online.

● Helping businesses online since 1994● Search Influence since 2006● Thousands of websites● 100s of thousands of Yellow Pages● Millions of visits● Former Marine

WILL SCOTTABOUT ME

SEO <> GOOD CONTENT

YOU CAN'T GIVE SOME PEOPLE NICE THINGS

SOCIAL <3 GOOD CONTENT

YOU CAN'T GIVE SOME PEOPLE NICE THINGS

YOU DON'T OWN FACEBOOK

@searchinfluence

@searchinfluence

ADVERTISING USED TO BE MORE OBVIOUS.

ADS USED TO BE OBVIOUS

ADS USED TO BE OBVIOUS

ADS USED TO BE OBVIOUS

ARE NATIVE ADS JUST BETTER MONETIZED PR?

@searchinfluence

HOW NEWSPAPERS DO IT

@searchinfluence

HOW NEWSPAPERS DO IT

@searchinfluence

HOW WE DO IT

HOW WE DO IT

HOW WE DO IT

EASY, RIGHT?

BUT WAIT,THERE'S MORE!

• True social is getting harder• Traditional media is selling out• Platforms continue to emerge• Great content still matters.

PAY TO PLAY IS NOW!

THANK YOU!WILL SCOTT

wscott@searchinfluence.comsearchinfluence.com/blog

twitter.com/w2scott