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Kißling, Naumann, Neumann, Wiegand, Volle 1
FINANCIALSSTRATEGYSERVICES
MARKETINGPRODUCT INNOVATION
Content
Kißling, Naumann, Neumann, Wiegand, Volle 2
FINANCIALS
Business Development from 2007 to 2011
Net sales: $ 24,578`` risen to $ 108,249``
Net income: $ 3,495`` risen to $ 25,922``
Kißling, Naumann, Neumann, Wiegand, Volle 3
common share Development from 2007 to 2011
Earnings per common share:- Basic: $ 4,04 risen to $ 28,05- Diluted: $ 3,93 risen to $ 27,68
Shares used in computing earnings per share:
- Basic: 864,595 risen to 924,258- Diluted: 889,292 risen to 936,645
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Total cash, cash equivalents and marketable securities
Devlopement from 2007 to 2011, $ 15,386`` risen to $ 81,570``
Total assets: $ 24.878`` risen to $ 116.371``
Total long-term obligations: $ 6,87`` raised to be $ 10,100``
Total liabilities: $ 10.347`` raised to be $ 39.756``
Total shareholders’ equity: $ 14,531`` raised to be $ 76,615``
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Conclusion
Net sales up by more than 4 times The net result manages to sevenfold up The result of the share rises to almost 700
percent The cash dividend of the stock is also
increasing almost 700 percent
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Total cash, cash equivalents and marketable securities to increase fivefold
Total assets increased to $ 116,371,000,000, to more than 4-fold
Total long-term obligations rise to $ 10,100,000,000
Total liabilities amounted to almost $ 40,000,000,000
but equity is also $ 76,615,000,000!
Kißling, Naumann, Neumann, Wiegand, Volle 7
MARKETING APPLE INC.
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
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Strategy behind the products Presents new products on big events Steve Jobs way in presenting was
special (copied by rivals) Premium strategy Ease of use https://
www.youtube.com/watch?v=aSj8GUZDuac
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How did Apple cross the Chasm
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What makes the different? Apple‘s strategy is focusing on only one
thing https://
www.youtube.com/watch?v=TtE6J0TXPNE
Evolutionary scale
Winner‘s podium
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What makes the different? Product families PC, smartphones, tablets,
weareables Unity in design, Identity in design, useing, CI Joining the majority no techfreaks, no
minorities
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Critics
vicious circle in useing other products (expensive to leave)
Create own ecology system Lock in costumers
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Content sources http
://www.foerderland.de/digitale-wirtschaft/netzwertig/news/artikel/high-tech-marketing-warum-apple-in-einer-anderen-liga-spielt/
https://blog.kissmetrics.com/7-strategies-apple-marketing/
http://www.marketingapple.com http://www.macnotes.de/2015/01/31/market
ing-psychologie-apple/
http://de.slideshare.net/Priyanka24290/apple-case-study-25589386
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Apple Case Study – Product Innovations
„The heart of Apple is its power to create products everyone wants to have.Including ists competitors.“ (Bruce Tognazzini)
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Apple Inc. Key Product and Service Portfolio:
- Computer Hardware- Phone Products & Services- Music Products & Services- Software Products & Computer Technologies- Wireless Connectivity & Networking- Internet Software & Services- Peripherals
Apple Case Study – Product Innovations
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Apple Case Study – Product Innovations
- Leading technology company in the world- Creating cuttung edge products- Constantly innovated with ist business model to respond market needs- Wants to deliver quality products and services- Customer centric- Needs of the user <-> not the demands of the technology- Value for customer + company
Apple Innovation
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Apple Case Study – Product Innovations
- Apple II- Unveiled 1977- First computer to really make it into homes
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Apple Case Study – Product Innovations
- Macintosh- Unveiled: 1984- First personal computer
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Apple Case Study – Product Innovations
- iMac & iBook- Unveiled: 1998/1999
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Apple Case Study – Product Innovations
- iTunes- Unveiled: 2001- Digital music revolution
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Apple Case Study – Product Innovations
- iPod- Unveiled: 2001- Easier to navigate and manage portable music
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Apple Case Study – Product Innovations
- iPhone- Unveiled: 2007- Cellphone + iPod + Web browser
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Video: Top 10 Innovations by Apple
Apple Case Study – Product Innovations
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Apple Case Study
https://www.youtube.com/watch?v=P-3chvOIbZo
http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/Innovation%20at%20Apple-Excerpts%201.htm#Product_Innovation
http://www.apple.com/
http://www.boston.com/business/technology/gallery/appleinnovations?pg=11
http://www.forbes.com/fdc/welcome_mjx.shtml
http://www.fastcompany.com/3039570/most-innovative-companies-2015/apple
http://bgr.com/2015/06/11/apple-innovation-google-copying/
http://www.telegraph.co.uk/technology/picture-galleries/6099399/Top-10-Apple-innovations.html
http://appleinnovation.blogspot.de/
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Equity ratio was 65.83 percent So Apple is in 2011 very well positioned The return on equity of more than 54 percent This is in business an incredible value
Overall, Apple is financially very well positioned and has taken a great development!!!
Kißling, Naumann, Neumann, Wiegand, Volle 26
APPLE - SERVICE
27Kißling, Naumann, Neumann, Wiegand, Volle
Vorgehen bei Services
https://www.apple.com/de/support/contact/
Kißling, Naumann, Neumann, Wiegand, Volle 28https://getsupport.apple.com/GetproductgroupList.action
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Am Beispiel IPhone
https://getsupport.apple.com/Issues.action
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• Unkompliziert• Effizient• Zielführend
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Wichtige Links
https://www.apple.com/legal/sales-support/applecare/applecareplus/
https://www.apple.com/de/support/applecare/
https://www.apple.com/de/support/ http://store.apple.com/de/browse/home/
applecare
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Videos zum Service
Music-Streaming
Apple Music is now available to download as an iOS update, or on your Mac or PC, and thousands of people in 100 territories across the world can now take advantage of its three-month free trial before committing to paying a subscription fee.
http://www.telegraph.co.uk/technology/apple/11709519/Apple-music-four-key-facts-about-the-music-streaming-service.html
Bezahlen mit IPhone
"Apple's becoming very pervasive in consumer lives and that's what could take the stock to the next level," UBS's Steve Milunovich told CNBC's
http://www.cnbc.com/id/102432393
Kißling, Naumann, Neumann, Wiegand, Volle 34
5 Step‘s of Services
https://www.youtube.com/watch?v=GEhsoXxp-E4
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