content is your kingdom...and more

Content Isn’t King…

It’s Your Kingdom

@heyidgroup#flowandgrow

Some Stats To Chew OverThere are 4.8 million private sector businesses in the UK, the highest since estimates began in 2000.Business Population Estimates (BPE)

Small and medium business account for 99.9% of all private sector businesses in the UK.Business Population Estimates (BPE)

British entrepreneurs broke records in 2012, with start-up numbers up by 10% to 484,224 businesses (over 440k in 2011). Start-Up Britain

Businesseswho

times more traffic

blog 10 TIMES A

MONTH

5will receive

Hubspot

x 1 billion

4 billionnumber of hours watched per month on YouTubeInternet Worldwide Stats

Relevant emails drive 18 times more revenue than broadcast emailsJupiter Research

The average age for a Twitter user is

YEARS OLD 37.3

Internet Worldwide Stats

Fewer than

31%of TV ads

achieve brand recall

Nielsen

267% growth in UK tablet market compared to 2011

267% YouGov

SMALL BUSINESS

BIG BUSINESS

How much do you trust the following to tell the truth?

25 – 39 year olds

25 – 39 year olds

40 – 59 year olds

40 – 59 year olds

70%

17%

79%

14%YouGov

We have the technology, we have the new media channels and platforms. We can now become the publishers of our own information.

Your opportunity, is in learning how to influence your marketplace and becoming an influencer yourself.

Content = creating information to meet audience needs

Marketing = distributing and promoting to a target audience

It’s time to start reinvesting in telling stories that people want to listen to instead of simply tweeting, updating Facebook pages, flat blog articles that have no structure to them.

We are all now content makers, curators and publishers of our own information.

Useful Content + Engagement With Customers = Growing Business

Businesseswho

times more traffic

blog 10 TIMES A

MONTH

5will receive

Hubspot

The 'Flow' & 'Grow' Principal to Content Marketing

Information deposit

Content �ow

‘Flow’Tweets, Facebook posts,Google+, LinkedIn and Pinterest

‘Grow’Blog articles, Best Practice guides, Videocontent, Webmails, In-house magazines,newspapers and e-newsletters

Relying on yesterday’s tools to build your audience and sell, with today’s technology is a recipe for failure.

I yam what I yam, and that’s all what I yam.

Thanks for your time

mark@theidgroup.co.uk

www.theidgroup.co.uk

www.theidgroup.co.uk/blog

twitter @heyidgroup