content & influencer marketing - insights for 2016

Agenda

Key Takeaways from Content & Influencer Marketing

Introduction

One of India’s Largest Influencer Marketing Network

10,000+ Influencer Network in India

Influencers across Blog, Twitter, Facebook, Instagram, and YouTubeIn-house Content Creation Capability

Our team will do what it takes to get the results.

Our criteria for shortlisting influencers

Size & Quality of followers/influence across relevant channels

Moz Domain Authority

Relevance to the brand / genre /

campaign

Previous Performance

Data

Unique visitors to

blog

Quality of Content

Results from our Influencer Survey

Results from our Influencer Survey

Results from our Influencer Survey

Results from our Influencer Survey

Most Indian Youth feel they are being bombarded with Ads

Source: http://www.exacttarget.com/blog/50-content-marketing-stats/

Earned media takes longer but has more sustained impact

Source: NeilPatel

Content Marketing is impacted by what we do most – Search & Social

Content for Search

Content for Social Media

/ Other Channels

Results via Content

Marketing

Two amazing studies on What content gets shared most & Why

1 million articles analysed to reach the results of what gets shared most

1 million articles analysed to reach the results of what gets shared most

Surprising & Shocking Content

Chennai Floods – what was the most shared content?

Some inspiring images from Chennai Floods

Some inspiring images from Chennai Floods

Some shocking images from Chennai Floods

1 million articles analysed to reach the results of what gets shared most

Some really shocking photographs from Chennai Floods

Housing.com is leveraging infographics at its best

Leveraging Infographics for Petwish

Housing.com is leveraging infographics at its best

Zomato does this brilliantly on their social media

Murugappa Group leveraged it for the 375th Anniversary of Madras

Demolish a 5 course chocolate meal in 1 minute – Chennai Foody

Google

Charts could be another way to leverage shareability

1 million articles analysed to reach the results of what gets shared most

Format Element is also critical

Lists

How To

Why posts

Research Reports

Surveys & Quizzes

Curation

List of Top Things – Get a lot more shareability

List of Top Things – Get a lot more shareability

List of Top Things – Get a lot more shareability

It can be a combination of different types of content

List of Top Things – Get a lot more shareability

How to - Posts

How to - Posts

Why - Posts

Why - Posts

Research Reports – Consulting firms do this very well

Survey Results – Yourstory Case

Try GetInsights.co

With an advertising budget the content can also be amplified in the right channels

Social Networks – Facebook, Twitter, G+, LinkedIn, etc.

Blogger Networks & Content Discovery Platforms –

Influencer.in, Indiblogger, BlogAdda, Outbrain, Content.Ad, Taboola

Forums & Communities – Quora, MouthShut

Finally track the results – which content is doing well & why

Aim is to create shareable content – For e.g. 378 shares in just 4 days

Wrapping Up

What you can start with!!

Try one content with Surprising / Shocking content

Initiate Blogs using Lists, Infographics

Launch a Survey

Learn from tools like BuzzSumo, Moz, Quora & more

Q&A

Email: vikas@influencer.inTwitter: @jvchawla