connecting with consumers

Connecting with Consumers

Andrew SchorrPatient-Advocate

July 27, 2009

DisclaimerNot about Andrew as “vendor”

Andrew’s “Lazy Days of Summer” SpeechAbout what you can do - must do – yourself

The “freight train is a coming” – Healthcare Reform Lower reimbursements Emphasis on focused, intelligent, cost-effective care

Your Take-AwaysYou already know the answer:

“It’s about the patient stupid”It’s not expensive

ObstaclesYou are not in complete controlIt is not glossyYour agencies/advisors will not make a lot of

moneyYour CEO isn’t here and doesn’t “get it”

Advice from an “Old Timer”

Andrew’s Communications PillarsPut Patients – Not Docs and Not Capital

Equipment– firstRecognize today “New Media” is THE MediaDisplay passionCelebrate life, with credibility and

transparencyTell the whole truthBeing smug, arrogant and trying to retain

total control will get you left in the dustFix the “weak links”

People are Talking

People Are Searching

People are Getting Smart

Smarter Patients

The New Life of e-Patient Dave

People Are Passionate

The Patient is the Only Story

To Do #1: Showcase The Patient in a relationship with Your Doc, Your Team

#2: Support/Facilitate The Chatter

#3: Be Friends with the “e-patient Dave’s”

#4: Non-Stop Innovation

Targeted ROI Will Follow

SummaryBe part of the conversationPut patients first and help them be your

ambassadors onlineDon’t let your traditional advisors, internal

politics, bureaucracy screen out new ideasAgain, today “New Media” IS The Media

Don’t ContactAndrew Schorr, Seattle

(206) 232-1542andrew@patientpower.info