conferenza stampa di presentazione vinitaly 2017
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© 2017 Vinitaly International, all rights reserved#vinitalyinternational - www.vinitalyinternational.com
51a edizione Vinitaly
@steviekim222
@vinitalytour
Conferenza di presentazione
Roma 16 Marzo 2017
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365 giorni con
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Calendario
PROSSIMO EVENTO
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Chengdu | 19 - 22 Marzo
PROSSIMO EVENTO
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Una volta correvo
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Due settimane di maratona Vinitaly
Oggi faccio un altro tipo di maratona
© 2017 Vinitaly International, all rights reserved#vinitalyinternational - www.vinitalyinternational.com
5StarWines | 31 marzo al 2 aprile
the book
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Wine Without Walls | 31 marzo
© 2017 Vinitaly International, all rights reserved
© 2017 Vinitaly International, all rights reserved
VIA | 3 al 7 aprile
© 2017 Vinitaly International, all rights reserved#vinitalyinternational - www.vinitalyinternational.com
Missione Cina: aumentare gli ambasciatori, ma molto molto di più
Crescita VIA “Italian Wine Maestro” 4000
Italian Wine Maestro Trained Italian Wine Maestro In Total
3000
2000
1000
02017 2018 2019 2017 2018 2019
Currently in Great China Area
2 certified Italian Wine Expert
14 certified Italian Wine Ambassadors
The intensified education expansion
600 IWM by 2017
1800 IWM by 2018
3400 IWM by 2019
Growing KOL Community
60 IWA by 2017
70 IWA by 2018
90 IWA by 2019
© 2017 Vinitaly International, all rights reserved#vinitalyinternational - www.vinitalyinternational.com
Missione USA: aumentare gli ambasciatori, ma molto molto di più
Crescita VIA “Italian Wine Maestro” 4000
Italian Wine Maestro Trained Italian Wine Maestro In Total
3000
2000
1000
02017 2018 2019 2017 2018 2019
Currently in USA
1 certified Italian Wine Expert
12 certified Italian Wine Ambassadors
The intensified education expansion
600 IWM by 2017
1800 IWM by 2018
3400 IWM by 2019
Growing KOL Community
35 IWA by 2017
40 IWA by 2018
50 IWA by 2019
© 2017 Vinitaly International, all rights reserved#vinitalyinternational - www.vinitalyinternational.com
Vinitaly & the City
schermata sito
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OperaWine incontra la Via della Seta
© 2017 Vinitaly International, all rights reserved#vinitalyinternational - www.vinitalyinternational.com
Italian Wine Podcast
disponibile su:
© 2017 Vinitaly International, all rights reserved#vinitalyinternational - www.vinitalyinternational.com
E finalmente…Vinitaly | 9 al 12 aprile
© 2017 Vinitaly International, all rights reserved#vinitalyinternational - www.vinitalyinternational.com
Degustazioni VIA
© 2017 Vinitaly International, all rights reserved#vinitalyinternational - www.vinitalyinternational.com
Degustazioni VIA
Domenica 9 Aprile Steven Spurrier e Ian D’Agata
Il Regno Unito: la nuova grande frontiera “british” delle bollicine
Lunedì 10 Aprile
Andreas Wickhoff MW e Ian D’Agata Un viaggio lungo 21 anni in compagnia
del Riesling dell’Heiligenstein austriaco e del Weingut Brundlmayer
Ian D’Agata e Elise Vandemberg (VIA Ambasador) Eisackthalwein - dalla montagna al calice: i grandi vini bianchi della Valle Isarco
© 2017 Vinitaly International, all rights reserved#vinitalyinternational - www.vinitalyinternational.com
Degustazioni VIA
Martedì 11 Aprile Ian D’Agata
Una nuova generazione dell’Aglianico del Vulture si affaccia al comando
Mercoledì 12 Aprile Con gli autori
“Barolo & Barbaresco: a study in history and terroir”
il nuovo libro di Ian D’Agata, Lingzi He (VIA Expert), Michele Longo
Ian D’Agata e Zhang Jinglin (VIA Expert)
I vini di Ningxia, la cosiddetta Bordeaux cinese
ALTRI TASTING VIA al VINITALY 2017 Priscilla Incisa della Rocchetta, Carlo Paoli e Ian D’Agata
Indietro nel tempo con il Sassicaia: le annate dimenticate
© 2017 Vinitaly International, all rights reserved#vinitalyinternational - www.vinitalyinternational.com
Seminari con Wine Spectator
Domenica 9 Aprile
11.00- 13.00 produttori della Valle d’Aosta
14.00- 16.00 produttori delle Marche e Abruzzo
Lunedì 10 Aprile
11.00- 13.00 produttori dell’Etna
14.00- 16.00 produttori della Val d’Arno
© 2017 Vinitaly International, all rights reserved#vinitalyinternational - www.vinitalyinternational.com
Il networking continua…
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Women of the Vine
https://www.facebook.com/wine2digital/
Join us for breakfast and networking
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1919
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Wine Opinions
Wine Opinions Vinitaly Survey
Report: U.S. Consumer
Awareness, Purchases, and
Perceptions of Italian Wines
March 6, 2017
© 2017 Vinitaly International, all rights reserved#vinitalyinternational - www.vinitalyinternational.com
Wine Opinions
© 2017 Vinitaly International, all rights reserved#vinitalyinternational - www.vinitalyinternational.com
© 2017 Vinitaly International, all rights reserved#vinitalyinternational - www.vinitalyinternational.com
VI ASPETTIAMO!
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