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Condoms in Burma

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Increase awareness of HIV Misperceptions and stigmas surrounding HIV/AIDS

are a huge barrier to successful prevention and

treatment of the disease in Burma.

Project:

Despite the first AIDS case being diagnosed more

than 10 years ago, the national response to the

virus has been controlled resulting in a situation

where WHO estimates that as many as 500,000

individuals may now be HIV+ in the country.

Population Services International, in

cooperation with UN agencies and the

Ministry of Health's National AIDS Program,

launched innovative condom social marketing

activities in 1996.

RESULTS:

Over one million APHAW brand condoms were

social marketed using community-based

communications and distribution techniques.

Lesson Learned:

Cultural, religious, societal and

economic considerations can become

part of community-based approaches

for behavior change in conservative

societies.

ruling military regime has made AIDS

a taboo subject.

Women and girls face heavier risks of

HIV infection than men

- Economic

- social

- cultural status

Condoms: Failure (BUNNY)Military government

◦Prostitution, encourage promiscuityAdvertising

◦it immoral to talk about condoms and sex in public

The package◦written in Burmese, shoddy product

Price ◦expensive

Condoms in Burma (BUNNY)PSI (Population Services International)

• Repackaged◦name, Aphaw ("Trusted Friend" in

Burmese)• Distributing Network• Advertising mascot• a chameleon

Condoms in Burma (BUNNY)

In Burma, chameleons are common, and young boys who see one often watch for the reptile to move its head, while chanting:

"Pothinnyo, nod your head if you want a girl".

Condoms in Burma (BUNNY)

Chameleon,wearing a traditional man’s sun hat

Condoms in Burma (BUNNY)Available in every town and big

villages in the countryAccording to the PSI organization

◦In 1996, 2.6 million were distributed in Burma

◦2005, 42.8 million were condoms distributed

Condoms in Burma (BUNNY)4,500 female sex workers

received peer education over 2 years

Men from sample group using condoms with sex workers◦Increases from 52% in 2003 to 74%

in 2005

Condoms in Burma

Thank you!!