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Slide 3.1!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Competences!
© Robert Jones 2010!
robert.jones@anglia.ac.uk!http://www.cambridgemba.wordpress.com/strategy!
Slide 3.2!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
What is a “competence” ?!
Slide 3.3!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Competences
How an organisa1on exploits its resources
Efficiency and effec1veness of resources – How they are managed – Coopera1on between people – Adaptability – Innova1on – Customer and supplier rela1onships – Learning
Johnson and Scholes (2005), Exploring Corporate Strategy!
Slide 3.4!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Resources
• Physical resources – Machines, buildings, produc1on capacity
• Financial resources – Capital, cash, debtors/creditors, suppliers of money (shareholders, bankers etc)
• Human resources – Number and mix of people, skills and knowledge
• Intellectual capital – Patents, brands, business systems, customer databases, “goodwill”
Johnson and Scholes (2005), Exploring Corporate Strategy!
Slide 3.5!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
The Value Chain
Source: M.E. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, 1985. Used with permission of The Free Press, a division of Simon & Schuster, Inc. © 1985, 1988 by Michael E. Porter. All rights reserved.!
Exhibit 3.6! Johnson and Scholes (2005), Exploring Corporate Strategy!
Slide 3.6!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
physical, financial, human and intellectual resources!
Competence!Competence! Competence!
http://etc.usf.edu/clipart/13100/13110/bundlesticks_13110_lg.gif!
Slide 3.7!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Slide 3.8!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
The Value Chain
Source: M.E. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, 1985. Used with permission of The Free Press, a division of Simon & Schuster, Inc. © 1985, 1988 by Michael E. Porter. All rights reserved.!
Exhibit 3.6!
A competence!
Johnson and Scholes (2005), Exploring Corporate Strategy!
© R Jones 2010, based on:-!
Slide 3.9!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Zara: IT for Fast Fashion!
by Andrew McAfee, Anders Sjoman, Vincent Dessain!23 pages. Publication date: Jun 25, 2004. !
ZARA!by David J. Arnold!26 pages. Publication date: Mar 12, 2003. !
Zara: Managing Stores for Fast Fashion!
by Zeynep Ton, Elena Corsi, Vincent Dessain!19 pages. Publication date: Nov 23, 2009. !
Zara's Secret for Fast Fashion!2/21/2005!Spanish retailer Zara has hit on a formula for supply chain success that works. By defying conventional wisdom, Zara can design and distribute a garment to market in just fifteen days. From Harvard Business Review.!
by Kasra Ferdows, Michael A. Lewis and Jose A.D. Machuca!
Slide 3.10!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Some businesses achieve extraordinary profits compared with others in the same industry
How?
Slide 3.11!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Slide 3.12!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Slide 3.13!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Slide 3.14!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Slide 3.15!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Sources of Cost Efficiency
Exhibit 3.3! Johnson and Scholes (2005), Exploring Corporate Strategy!
Slide 3.16!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
http://www.youtube.com/watch?v=oJCuYNvrE8g!
Slide 3.17!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
The Value Chain
Source: M.E. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, 1985. Used with permission of The Free Press, a division of Simon & Schuster, Inc. © 1985, 1988 by Michael E. Porter. All rights reserved.!
Exhibit 3.6!
A competence!
© R Jones 2010, based on:-!
Slide 3.18!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
The Experience Curve
Exhibit 3.4! Johnson and Scholes (2005), Exploring Corporate Strategy!
Slide 3.19!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Slide 3.20!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
What is Appleʼs competence ?!
Slide 3.21!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Slide 3.22!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
The Value Network
Source: M.E. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, 1985. Used with permission of The Free Press, a division of Simon & Schuster Inc. © 1985, 1988 by Michael E. Porter. All rights reserved.!
Exhibit 3.7! Johnson and Scholes (2005), Exploring Corporate Strategy!
Slide 3.23!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
ARM plc!Annual Report!
Slide 3.24!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Lee Smith, ARM Fellow Presentation to Cambridge UniversityEntrepreneurs,!9th February 2008!
Slide 3.25!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Lee Smith, ARM Fellow Presentation to Cambridge University Entrepreneurs,!9th February 2008!
Slide 3.26!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Strategic Capabili1es and Compe11ve Advantage
Exhibit 3.1! Johnson and Scholes (2005), Exploring Corporate Strategy!
Slide 3.27!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Capabili1es for Sustainable Compe11ve Advantage
• Value • Rarity • Robustness • Non-‐subs1tutability • Dynamic capabili1es
Johnson and Scholes (2005), Exploring Corporate Strategy!
Slide 3.28!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Slide 3.29!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Strategic Capability- the terminology!
Exhibit 3.2! Johnson and Scholes (2005), Exploring Corporate Strategy!
Slide 3.30!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
http://www.youtube.com/user/honda?blend=1&ob=4!
The Honda Channel!
Slide 3.31!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
What is Hondaʼs competence ?!
Slide 3.32!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
The Value Network
Source: M.E. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, 1985. Used with permission of The Free Press, a division of Simon & Schuster Inc. © 1985, 1988 by Michael E. Porter. All rights reserved.!
Exhibit 3.7! Johnson and Scholes (2005), Exploring Corporate Strategy!
© R Jones 2010, based on:-!
Slide 3.33!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Slide 3.34!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Slide 3.35!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
What is Toyotaʼs competence?!
Slide 3.36!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Toyota Production System!
Jidoka !Manufacturing high-quality products!
Slide 3.37!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!http://www.ifm.eng.cam.ac.uk/dstools/process/pdca.html!
Slide 3.38!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Toyota Production System!
Just-in-Time !Philosophy of complete elimination of waste!
Slide 3.39!Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005!
Conclusion:!
What is a “competence” ?!
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