comparative analysis on hul, itc and p&g

• ASHISH MATHEW– P7

• GANESH – P8

• HARSHADA- P9

• HEMANT- P10

• ISHAN- P11

• JASMINE- P12

GROUP MEMBERS

• P&G is an American global corporation based on manufacturing a wide range of consumer goods

• As of 2008 6th largest company by market capital and 14th largest by profit

• the company moved into other countries in terms of manufacturing and product sales

• On a global basis P&G is USD 82Bn company

COMPANY OVERVIEW

William Procter (candlemaker) & James Gamble (soapmaker )

FOUNDERS

• “Be and be, recognised as the best consumer products and services company in the world’’

VISION

• “We will provide branded products and services of superior quality and value that improves the life of the world customers, now and generations to come’’

Mission

ORGANIZATION STRUCTURE

PRODUCTS

• Their key strategies are as follows:

Delight the consumer with sustainable

innovations that improve the environmental

profile of their products

Improve the environmental profile of P&G’s

own operations

Improve children’s lives through P&G’s social

responsibility programs.

STRATEGIES

• Transformative innovations based on

performance breakthroughs (i.E olay pro-x)

• Sustaining innovations to improve on existing products (i.E

gillette fusion)

• Disruptive innovations that bring high-end services to mass

markets (i.E crest white strips)

INNOVATIVE PRACTICES

• DETERGENTS----TIDE,ARIEL• HEALTH CARE---VICKS RANGE OF

PRODUCT,WHISPER• BEAUTY CARE----OLAY• HAIR CARE------PANTENE, HEAD AND

SHOULDERS• DEVICES----DURACELL• ORAL CARE----ORAL B TOOTHBRUSHES• AIRCARE----AMBI PUR• MALE GROOMING----OLD SPICE,GILLETTE

RANGE OF PRODUCTS

PRODUCT LINE

• Fastest growing company in the country

• P&G is eyeing at an explosive growth

through whitespace entries

• P&G India is a USD 1.2Bn company today

and is planning to be a USD 3Bn company

by 2015

CURRENT SCENERIO

COMPANY OVERVIEW

•Hindustan Unilever Limited (HUL) s India's largest consumer

goods company based in Mumbai,

•It is owned by the British-Dutch company Unilever which controls

52% 

• HUL is the market leader in Indian consumer products with presence in

over 20 consumer categories

•It Owns Major Brands in India in product lines such as food brands,

personal care brands, Home care brands and water purifier brands

William Hesketh Lever James Lever

FOUNDERS

VISION

Unilever's mission is to add Vitality to life.We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.

MISSION

Organisation structureChairman

Director finance

Director marketing

Director exports

Director research

Director HR technical

Director, legal & secretarial

Director beverages

Director personal products

Director detergent

Director ICFD

ICFD-Ice cream and frozen deserts

PRODUCTS

• Focuses on short supply chain for

distribution.

• Building markets and building brands

• Launch brands when innovation pipeline is

full

• Uses Direct selling channel, franchisee to

reach everyone

STRATEGIES

• Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states .

• Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers .

• Integrate Economic, Environment & Social objectives with Business agenda.

STRATEGIES FOR RURAL INDIA

• Research and development (R&D) is the

home of breakthrough technology for bigger,

better, faster innovations.

• Launches Comfort one Rinse

• HUL features in Forbes World’s most

innovative companies and ranked 12th

• 1st prize at FICCI Water Awards 2012

INNOVATIVE PRACTICES

PRODUCT LINE

Hindustan unilever ltd

Personal wash

Lux, lifebuoy, dovePears, rexona,

breeze,

LaundrySurf excel

Wheelsunlight

Skin care

Fair & lovelyPonds

vaseline

Hair careSunsilkClinic

Oral carePepsodent

closeup

DeodorantsAxe

rexona

Color cosmetics lakme

ayurvedic ayush

• Promotion creates value for HUL

• HUL bagged 13 coveted awards at EMVIES 2012 media awards held on 3rd September 2012

• It also won 4 coveted awards at the Spikes Asia awards 2012 held on 18th September 2012

• Spending on ads has increased from 14.5% to 14.8%

CURRENT SCENERIO

• Sales have Increased :Personal products - 20 %

Beverages – 9%

Processed foods – 18.5%

Ice Creams – 31%

• HUL takes cut in margins to persist with Ad

spend

CURRENT SCENERIO

Company overview

Henry Overton Wills III

FOUNDER

Sustain ITC’S position as one of India’s most valuable corporations through world class performance, creating growing value for the Indian economy and the company’s stakeholders

VISION

To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value

MISSION

ORGANIZATIONAL STRUCTURE

PRODUCTS

• ITC's diversified status originates from its corporate

strategy aimed at creating multiple drivers of growth

anchored on its time-tested core competencies:

• unmatched distribution reach

• superior brand-building capabilities

• effective supply chain management

• acknowledged service skills

STRATEGIES

• Some of the expensive solutions are being

deployed to overcome these challenges.

• These are: -

Power back-up through batteries charged

by solar panel

Mobile choupals

E-choupal

INNOVATIVE PRACTICES

Product lineConsumer Products 1. Di vills2. Fiama Di Wills 3. Vivel CIGARS 1. Superia2. Classic 3. Gold Flake 4.Navy Cut AGGARBATISMangaldeep agarbatis

Food & Beverages1. Sunfeast Milky Magic

2.Sunfeast Marie Light 3. Mint-O

4. Sunfeast Dark Fantasy5. Sunfeast Bourbon

6. Bingo Chips7. Sunfeast Yippie

8. Bingo Mad Angles9. Bingo Tedhe Medhe

Product line

• Entering into less competitive or unexplored markets

• Distribution network • Market differentiation • Leveraging technology• Variety in offerings• Extensive advertising • Quality product

Current scenerio

Comparative Analysis

Sr.no Particulars P&G HUL ITC

1 Market Capitalisation

79525 1177272 2136126

2 Revenue 10018 221163 251738

3 Net Income 1508 2691 6162

4 No of Employees

10000 16500 13000

5 Products Household & Personal Products

Food, beverage cleaning agents andpersonal care product

Cigarettes/Tobacco and personal products

6 Headquarters Mumbai Mumbai Kolkata

7 Current Share Price

2449 544 271

THANK YOU