communicating your message effectively through the media

Communicating Your Message Effectively Through the Media

Presented by TC Public Relations

January 28, 2012

Recent News Search of News Sections of Google and Yahoo! yields a 60% greater usage of “pro-life” as opposed to “anti-abortion”

What Words are the Media Using?

Gallup’s 2011 Values and Beliefs survey, conducted May 5-8, finds a bit more public agreement about the morality of abortion. Just over half of Americans, 51%, believe abortion is “morally wrong,” while 39% say it is “morally acceptable.”

What is being reported?

How Can Pro-Life Advocates Be Portrayed in the Media?

So, how do we do this?

Step OneAsk yourself: How Might I Need to

Change?

Do I believe that there is an impossible liberal media bias against pro-life advocates?

Has past coverage of our pro-life activities stopped us from contacting the media again?

We’re here to help the

mother and baby

How do you communicate your message to the media?

“I’m right, you’re wrong and going to

hell.”

Relationships Relationships

Your organization

Media

Audience

Review your history

Research

Identify

How do you build these relationships?

Decide & List

Know the “people”

Connect

How can we be more media friendly?

What can you do with a blog and social media?

Name one takeaway from today’s program

Points to Ponder

Tom Ciesielka312-422-1333

tc@tcpr.net