commercial program brief sep2012 mjg ver3

Mary-Jane Ginsberg

Senior Agri-Food SpecialistConsulate General of Canada San Francisco | Silicon Valley

And they said “Go West…”

• 3rd Largest State

• Most populous state – 38 million people

• Key cities: San Francisco, Los Angeles, San Diego

What comes to mind?

• SF - Cable cars

• Napa - Wine Country

• Hollywood

• Beaches

The Golden StateThe Golden State

YAHOO GOOGLE

APPLE

YAHOO GOOGLE

APPLE

APPLE FACEBOOK

GOOGLE

APPLE FACEBOOK

GOOGLE

APPLEGOOGLEYAHOO

APPLEGOOGLEYAHOO

APPLEGOOGLEYAHOO

GOOGLEYAHOO

FACEBOOK

YAHOO APPLE

GOOGLE

APPLEFACEBOOK

YAHOO

The Silicon Valley?

The Silicon Valley.

STANFORDSTANFORD

UCBERKELEY

UCBERKELEY

NAPA VALLEY

California’s economy is the 8th largest in the world:

• Agriculture• Resources• Electronics• Entertainment• Tourism

Knowledge and Attitude

• trend-setter

• springboard

Millions of Canadians are affected daily… tools we use for everyday life…

Fortune 500 2011 : 30 Nor-CalSTATE RANK COMPANY FORTUNE 500

RANK CITY REVENUES ($M)

1 CHEVRON 3 San Ramon 196,337

2 HEWLETT-PACKARD 11 Palo Alto 126,033

3 MCKESSON 15 San Francisco 108,702

4 WELLS FARGO 23 San Francisco 93,249

5 APPLE 35 Cupertino 65,225

6 INTEL 56 Santa Clara 43,623

7 SAFEWAY 60 Pleasanton 41,050

8 CISCO SYSTEMS 62 San Jose 40,040

12 GOOGLE 92 Mountain View 29,321

13 ORACLE 96 Redwood City 26,820

17 GAP 167 San Francisco 14,663

Venture Capital: Show me the money!

Source: PWC Money Tree

Source: US Patent Office

Total Patents Granted of U.S. origin: 108,626

THE INNOVATION FACTORY

TOP PATENTING U.S. STATESCalendar Year 2011NUMBER OF UTILITY

PATENTS GRANTEDLOCATION

28,148 CALIFORNIA7,584 TEXAS

6,956 NEW YORK

5,754 CANADA

5,191 MASSACHUSETTS

• US $60B of R&D performed annually

• World leading academic institutions: Stanford, Berkeley, UCSF, CalTech, UC Davis, UC Santa Cruz

• California is Canada’s top scientific partner on a par with the UK and France

A Scientific Powerhouse and a Strong Partner

Northern California focus on:

• Digital Media / Gaming

• Wireless / Mobile

• Life Sciences

• Cleantech / Energy

• Agri-Food

• World’s largest cluster

• Digital Media/ Gaming

• Hardware

• Wireless/Mobile

• Partnerships

• Capital

• Market intel

• customers

For Canada’s IT sector, the Valley is a key source of:

Canada supplies 80% of the animation & special

effects used in Hollywood

Canada in Southern California;

Canadian Technology Accelerator @

    Connecting Canadian companies with San Francisco

• Focus on Digital Media and Gaming

• B2B

• C100 mentoring (C100 new HQs)

• Located in the Heart of SF

• Opportunity for select few

• 30+ graduate companies to date

Connecting Canadian companies to Silicon Valley

• Focus on Wireless and Mobile• Access to TCS/Consulate, PnP Resources,

and C100 connection services

• 60+ graduate companies • Measured Results:

increased sales, new jobs in Canada, funding events, strategic partnerships

Canadian Technology Accelerator @

After 3 years:

SF/ Bay Area ranks highest for:

• Venture Capital

• Patents filed

• High-growth companies

• IPOs

• World-class research institutions

Launched March 2012 at Mission Bay Life-Sciences focused Access to lab facilities Access to industry leaders and advisors Participation in matchmaking, entrepreneur development

programs + investor events 1st four CND participants actively involved in business

development

Canadian Technology Accelerator @

• Dynamic sector

• Forward-looking legislative environment

• Policy favours early adopters

• Access to Capital and Talent

California’s Energy & Environmental Market

• Strong Regulations

• Substantial resources

• Rewards for early adopters

Drivers:

• State & local Governments

• Utilities

• Technology giants

• Corporate scouts

• Mid-market disruptors

Partners & Customers:

California’s Energy & Environmental Market

• Focus on Cleantech

• Launched September 2011, San Jose

• Cleantech companies only

• Access to lab facilities and EBC networkincluding mentors, venture capital

Canadian Technology Accelerator @

• 88,000 farms & ranches in California

• $37B industry

• $100B in related economic activity

We already know each other!

Canada-California$4.1B two-way trade in AgricultureAll figures are in U.S. dollars (based on 2010 data). U.S. export figures to Canada do not include re-export values. Data source: Statistics Canada, June 2011

CALIFORNIA: Agriculture’s Golden State

• CREATIVITY

• PROGRESSIVENESS

• TOLERANCE

• SETTING STANDARDS

• Bull’s eye for food trends

• Cutting edge technologies

• Advanced agricultural practices

• Highly adaptable environment

• Diversity

Taste the Market California – here we come!

• Slow Food Movement + Locavores

• Food safety

• Non-GMO

• Organics, Natural

• Sustainability

• Agri-Technologies

• Agri-Investment

Ag HOT Spots anchored by Innovation

•Setting new legislative regulations

•Animal husbandry

•Farming practices

•Creation of Leafy Green Marketing Association

•Red list for seafood consumption

As California goes, so goes the nation!

Active NGO & ENGO community is influential with:

5 Food Trends we owe to California

1. Mediterranean

2. Periphery of the Plate

3. Locavore / Artisinal

4. Health- outdoors, active lifestyle

5. Looking South and West

In Market Business Development Opportunities

• Increase number of Canadian Clients doing business in the territory

• FDI Promotion

• Commercial Collaboration + technology

• Branding Initiatives

• Advocacy

Annual Agri-Innovation Boot Camps and After Care Program/Conference – Year 3

• Goal: expand the capacity of innovative agri-business development for Canadian companies in the California market.

• Focus: channels of technology exchange, access to corporate of VC financing and/or commercial alliances with industry stakeholders in value –added products or ingredients.

• Strategic process: supports companies in their preparation to forge new business development and partnerships, improved linkages, investment and expansion through a mentoring program and exposure to Executive Industry Stakeholders with B2B meetings and company pitches.

Things are stacking up…

Time to Innovate

102 Chartered Members

Corporate:

We leverage Canadians:

Others from start-ups, private equity & venture capital

Two year results

30 Events

95 Start-ups participated in C100 mentoring

100+ Charter Members (Silicon Valley based)

2500 C100 Network (North American wide)

3000+ Entrepreneurs attended C100 events

$417,000,000 In investment as a result of C100 programs

Canada’s most comprehensive network of international trade professionals

Located in:

more than 150 cities worldwide,and

17 offices across Canada

The TCS promotes Canada’s economic interests in the global marketplace

We help clients:

•Export

•Invest abroad

• Seek technology and capital

•Develop R&D partnerships

Our Clients:• small, medium and large

companies;• established in Canada; • Seeking to do business

abroad• have researched their

market(s)

Delivering value to businesses

We can help your company succeed globally and lower your costs of doing business through four key services:

Preparation for International MarketsPreparation for International Markets

Market Potential AssessmentMarket Potential Assessment

Qualified ContactsQualified Contacts

Problem SolvingProblem Solving

Commercial Team in SF-SV• Commercial Team – 8 officers, 3 support staff, Temporary

Duties/ interns

• Priority sectors - ICT, Digital Media, Cleantech, Life-Sciences, Ag-food

• Investment/ VC and S&T partnering program span across all sectors

INVESTMENT

ICT DIGITAL MEDIA CLEANTECH LIFE

SCIENCESAG-

FOOD

INNOVATION

www.tradecomissioner.gc.ca | SFRAN-TD@international.gc.ca

CONTACT:

Consulate General of Canada Palo Alto

245 Lytton Avenue, Third FloorPalo Alto, CA 94301

Consulate General of Canada San Francisco

580 California Street Suite 1400

San Francisco, CA 94104