commerce for insurance marketing infographic!
Post on 20-Feb-2017
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JessicaInsurance Marketing
Executive
Helping insurers deliver relevant, personalized experiences at the right time & place
Market Forces Connected policyholders Changing demographics Rapid digitization Sophisticated fraud Regulation
Marketing Challenges Data-driven insights Digital innovation Compelling interactions Millennials Lifetime engagement
IBM Solves Marketing Challenges Robust analytics Personalized offers Enhanced mobile &
digital experiences Omni-channel delivery Lower costs
For Successful Marketing Outcomes Effective campaigns Enhanced customer acquisition Policyholders who advocate Better cross-sell & up-sell Improved marketing ROI Market share growth
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