commerce ahead - digitization of the food & beverage industry

Welcome to Commerce AheadDigitizing the Food & Beverage Industry

Creuna is a customer experience agency that designs solutions to drive

value in an unpredictable world.

© Creuna

Aarhus

HelsinkiOslo

Gothenburg

Copenhagen

Stockholm

Oulu

© Creuna

business+creativity

+technology

Customer Experience DesignBusiness DevelopmentResearch & Insights Strategic PrioritisationBrand ActivationService DesignContent MarketingWeb and App DevelopmentPerformance OptimizationTracking SetupsSystem IntegrationsData-based ProcessesVisualisations Dashboards and Reporting

Who owns the F&B customer in 2017? Kristoffer Okkels, Marketing & Business Development Director, Creuna

© Creuna

The F&B value chain is changing

Distributorsand Wholesalers Consumers

Producersand Brands

Retailers and eTailers

Producers are removing the middlemen and

gunning for the end-users.

© Creuna

Distributors and wholesalers are charming

consumers with content

© Creuna

© Creuna

© Creuna

© Creuna

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Retailers are fighting back with private labels and

clever partnerships.

© Creuna

© Creuna

© Creuna

© CREUNA

New players are testing out fresh approaches and business models

© Creuna

© Creuna

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© Creuna

Customer expectations are growing at a ridiculous pace

© Creuna

© Creuna

marketplace transparency+everything is on-demand

+connected and intelligent living+the social (sharing) economy

+brands with a purpose are winning+growing preference for eCom

Drivers of change

© Creuna

Time and attention are the currenciesfor today’s consumers

© Creuna

Consumers are willing to pay 11% more for each addedlayer of convenience in the food chain.

http://www.cnbc.com/2017/02/16/consumers-pay-more-for-on-demand-convenience-personal-touch.html

Lux Research

© CREUNA

But real experience commerce is about

so much more!© Creuna

© Creuna

outlets and opening hours+digital presence and performance

+product selection and pricing+check-out, delivery, and packaging

+loyalty schemes and customer clubs+ingenious marketing campaigns

For the F&B sector, it’s not just about…

Effective

Easy

Emotional

Forrester

Experience Commerce is an immersive and engaging experience that

merge the empathy and guidanceof traditional sales with the efficiency

and intelligence of eCommerce.

© Creuna

© Creuna

The F&B value chain is changing

Distributorsand Wholesalers Consumers

Producersand Brands

Retailers and eTailers

Who will own the customer relationship?

© Creuna

No oneAny one

© Creuna

Those who reduce the most friction and provide

the greatest customer experience – every time

© Creuna

thank you!Kristoffer OkkelsMarketing & Business Development Director

aarhus oslo copenhagen gothenburg stockholm helsinki oulu

creuna.dk kristoffer.okkels@creuna.dk +45 2249 8339