combining your online & offline marketing efforts
Post on 24-May-2015
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Combining Your Online & Offline Marketing Efforts
Marketing Services, Tools & Resources to Help Businesses GROW
Traditional vs. Digital
The reality is…
What is Integrated Marketing?
using both
ONLINE & OFFLINEmarketing to deliver a consistent
message across multiple channels
A few keys concepts…
Marketing “Channels”
Integrated Marketing is DIRECT
Consumers PREFER to Respond Online
Landing Pages are the HUB
Landing Pages
TV
Direct Mail
Podcasts
Social Media
Radio
Content
Search
Landing Page Examples…
Why not just drive them to your Website?
Visual Consistency Between Channels Is Critical
Direct Mail
Print Advertising
Print Advertising
Television
www.shamwow.com/tv13
Billboards
Determine Your Objective
Create Your Offer
Choose A Primary Channel
Duplicate Your Message
Launch Your Campaign
Monitor & Measure
Calculate ROI
QR Codes: Integrating Offline with Mobile
Integrating Social Media
A Few Landing Page Tools
http://www.genius.com/
http://www.hubspot.com/
http://unbounce.com/
Connect
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