color design overview(2)

Color Design OVERVIEW

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Color Systems

Color in Practice (2-D)

Ikenaga YasunariWebsite:http://ikenaga-yasunari.com/gallery/index.htm

Color and Meaning

Red• Red is the color of fire and blood. Hebrew

words for blood and red have the same origin: "dm" means red and "dom" means blood. Blood and fire have both positive and negative connotations: bloodshed, aggression, war, and hate are on one side, and love, warmth and compassion on the other side.

• In ancient Egypt, red was the color of life and of victory. During celebrations, Egyptians would paint their bodies with red ochre. The normal skin tone of Egyptian men was depicted as red, without any negative connotation.

• Ancient Greeks associated the bright, luminous red with the male principle. Red was also the color of the Greek gods of war, Phoebus and Ares. In prehistoric cultures, however, red was associated with the female principle. Mother Earth provided the Neolithic peoples with red ochre, which was credited with life-giving powers. The association of the red color with the female principle in Japan survives to the present day.

Black• The color black represents opposing

ideas: authority and humility, rebellion and conformity, and wealth and poverty. Black also signifies absence, modernity, power, elegance, professionalism, mystery, evil, traditionalism, and sorrow.

• Black also implies submission. Priests wear black to signify submission to God.

• In Western countries, black is the color of mourning, while in many African countries white is the color worn during funerals.

• In Japanese culture, black means experience, as opposed to white, which symbolizes naiveté. Thus the black belt is a mark of achievement and seniority in many martial arts, whereas a white belt is worn by beginners.

Color in Practice (3-D)

Demonstrate an ability to understand the conceptual requirements of each assigned project and a willingness/ability to adhere to standard guidelines.

CONCEPT

CONCEPT

Demonstrate sufficient technical skill to produce finished presentations in keeping with professional industry and gallery standards.

PROFESSIONALISM

Demonstrate an ability to compose design elements with a sufficient degree of originality and creativity rather than copying examples directly.

ORIGINALITY

C-P-O

C-P-O• CONCEPT

C-P-O• CONCEPT• PROFESSIONALISM

C-P-O• CONCEPT• PROFESSIONALISM• ORIGINALITY

Perform aesthetic judgment during class critiques in order to identify the uses of the Principles and Elements in a work of art.

CLASS CRITIQUE