collin test presentation
Post on 20-Jun-2015
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Collin M. Ruud
OCCRL & BLOGGING
WHY DO “WE” BLOG?
•Do you blog personally?
•Have you read any blogs recently?
•What do you think of blogs?
•Twitter is considered “micro-blogging” – how does
Twitter and blogging compare?
Blogging• More time/space to
use• More links allowed,
for cross-referencing• Better categorization
and cross-categorization
• Pages & “full picture”
BLOGGING VS. TWITTER
Twitter• 140 character limit• Hashtags for
categorization• Real-time,
conversational• Only brief “blasts” of
information• Multiple posts
acceptable
WHY BLOG ABOUT RESEARCH?
Go to http://www.collinruud.com/occrl (testing
Website)
Find the first post “Blogging Links”• Click the first link “5 Reasons…” and read (2-3
minutes)• Click the second link “Is Blogging/Tweeting
Effective?” and read first couple paragraphs• Other links are also helpful – one shares a Twitter
conversation about Blogging about research
More exposure
Greater conversation
“Stories” behind
research
Connects all of our
work• Ties in with Deb’s
“circles” of foci
Time commitment
Weekly dedication
Monitoring
Does personalization
help?
SHOULD WE BLOG?
PRO CON
STRATEGIES FOR BLOGGING
How do we split the labor? Each person
responsible for a blog post every so often?
How often do we post? Do some post more often
than others? GAs vs. full-time staff?
What do we blog about? How often for: our own
research in focus; others’ research in focus; news
items/new developments; focus on a topic; etc.
MAIN POINTS
“Culture of Blogging” or “Culture of PR”• Online discussions, new generations• Look at FINAL link in blog post – read the comments.
• People WANT to share their opinions• (Some are not so eloquent about it)• We will moderate comments but this shows the culture shift
that technology affords
Websites as Organic• Find your favorite news, blog website• How often is it updated? How active are the conversations?• Do we want that?
THAT’S IT.
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