collaborative design: lessons & observations
Post on 11-Aug-2014
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Collaborative Design Le!on" &
Observation"ADAM CONNOR EXPERIENCE DESIGN DIRECTOR @ADAMCONNOR MADPOW.COM
A group of people working together to make or do something.
WORKING TOGETHER ISRequired.
Initiator
Something
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Initiator
Stakeholder Something
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Initiator
Stakeholder Something
NEWStakeholderStakeholder
Stakeholder
Initiator
Subject MatterExperts
Stakeholder Something
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Subject MatterExperts
Subject MatterExpertsSubject Matter
Experts
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Subject MatterExperts
Stakeholder Something
NEWStakeholderStakeholder
Stakeholder
InformationTechnology
InformationTechnology
InformationTechnology
Subject MatterExperts
Subject MatterExpertsSubject Matter
Experts
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InformationTechnology
Subject MatterExperts
Stakeholder Something
NEWStakeholderStakeholder
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InformationTechnology
InformationTechnology
InformationTechnology
Subject MatterExperts
Subject MatterExpertsSubject Matter
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Initiator
InformationTechnology
Design
Subject MatterExperts
Stakeholder Something
NEWStakeholderStakeholder
Stakeholder DesignDesignDesign
InformationTechnology
InformationTechnology
InformationTechnology
MarketingMarketingMarketing
Subject MatterExperts
Subject MatterExpertsSubject Matter
Experts
Initiator
InformationTechnology
Design
Subject MatterExperts
Stakeholder
Marketing
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NEWStakeholderStakeholder
Stakeholder DesignDesignDesign
InformationTechnology
InformationTechnology
InformationTechnology
MarketingMarketingMarketing
Subject MatterExperts
Subject MatterExpertsSubject Matter
Experts
Initiator
InformationTechnology
Design
Subject MatterExperts
Stakeholder
Marketing
ProjectManagement
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NEWStakeholderStakeholder
Stakeholder DesignDesignDesign
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A group of people working together to make or do something.
The ever-dreaded
SwoopPoopn
A group of people working together to make or do something.
COLLABORATIONORDINATION
C#rdinationthe act of aligning individual
work efforts to produce outcomes that will eventually be assembled into or utilized in the
formation of an end product.
Co$aborationthe act of making decisions as a group in order to build a shared understanding while respecting and utilizing individual areas of expertise and skills.
Co$aborationthe act of making decisions as a group in order to build a shared understanding while respecting and utilizing individual areas of expertise and skills.
C#rdinationthe act of aligning individual
work efforts to produce outcomes that will eventually be assembled into or utilized in the
formation of an end product.
InformationTechnology
InformationTechnology
InformationTechnology
MarketingMarketingMarketing
Subject MatterExperts
Subject MatterExpertsSubject Matter
Experts
Initiator
InformationTechnology
Design
Subject MatterExperts
Stakeholder
Marketing
Something
NEWStakeholderStakeholder
StakeholderDesignDesign
Design
ProjectManagement
ProjectManagement
ProjectManagementProject
Management
InformationTechnology
Subject MatterExperts
Stakeholder
Marketing
Something
NEW Design
ProjectManagement
How will I make it?
How will it work?
What kinds ofthings will it do?
What will it look like?
Am I crazy?
Something
NEW How will peopleuse it?
How will I make it?
How will it work?
What kinds ofthings will it do?
What will it look like?
Am I crazy?
How will peopleuse it?
The design process is one of evolution,not production.
“The leader is the one who sees the vision and facilitates team members’ contributions to its
creation and execution.
Elements of a co$aborative environment
Transparency
Mutual Trust & Unified Goals
Iteration
Elements of a co$aborative environment
Transparency
Mutual Trust & Unified Goals
Iteration
Elements of a co$aborative environment
Transparency
Mutual Trust & Unified Goals
Iteration
Elements of a co$aborative environment
Transparency
Mutual Trust & Unified Goals
Iteration
Methods for facilitating collaboration
Sketching
Critique
Problem Framing
Workshops
Rapid Prototyping
Methods for facilitating collaboration
Sketching
Critique
Problem Framing
Workshops
Rapid Prototyping
Goal"Desired, measurable outcomes of the user interacting with the product or service. Can be user oriented, business oriented or both.
Scenario"Short narratives that the describe the desired behaviors, thoughts, reactions, emotions, etc. of the user. Describes what happens, but not how.
Pe%ona"User Archetypes that describe their average behaviors, goals, expectations, knowledge, etc.
Principle"Desired qualities or characteristics of the solution. Describe what happens, but not how.
Methods for facilitating collaboration
Sketching
Critique
Problem Framing
Workshops
Rapid Prototyping
Wait! I can’tDRAW!!!
Rectangle Ellipse
Wavy LineTriangle
Methods for facilitating collaboration
Sketching
Critique
Problem Framing
Workshops
Rapid Prototyping
It’s laid out too much like [popular service]. We should be different.
The new Spotify design is perhaps even worse than the old Spotify design. The visual hierarchy and underlying IA are terrible.
No. That won’t work. What if we do it this way...
It needs more flululululuh!!
The wireframes are still not answering our problem and are not providing enough an easier solution for the page.
Change the order of the screens so that the 3rd and first one are switched.
It doesn't have enough spunk.
What kind of company shuts down a much-loved service like Google Reader but keeps the vegetative Google Plus?
We're disappointed in this solution. We're going to have our own designers come up with one.
Looks ugly. Make it pretty.
What. The hell. Is this?
I would never use this. I don’t like the layout.
We should make that a dropdown instead of radio buttons.
None of this is what I asked for.
This is terrible. I have no idea what the lines mean.
I like the paper form better.
I'm just not feeling it. I don't know what, but it isn't right yet. Just needs to be more innovative.
Make it look more like SharePoint.Here is a rewrite. My intention
is to sharpen the language, make it more precise.
The new Spotify design is perhaps even worse than the old Spotify design. The visual hierarchy and underlying IA are terrible.
No. That won’t work. What if we do it this way...
Change the order of the screens so that the 3rd and first one are switched.
What. The hell. Is this?
We should make that a dropdown instead of radio buttons.
None of this is what I asked for.
Here is a rewrite. My intention is to sharpen the language, make it more precise.
Methods for facilitating collaboration
Sketching
Critique
Problem Framing
Workshops
Rapid Prototyping
>
Methods for facilitating collaboration
Sketching
Critique
Problem Framing
Workshops
Rapid Prototyping
DivergentThinking
ConvergentThinking
DesignStudi&
x3SketchPresentCritique
1WHAT HAPPENSIndividuals sketch as many ideas as they can come up with in 5-8 minutes.
WHY
Generate as many ideas as possible without time for over-analyzing.
1 2WHAT HAPPENSIndividuals sketch as many ideas as they can come up with in 5-8 minutes.
WHAT HAPPENSIndividuals sketch 1 idea in 5-8 minutes based on ideas & critique from the previous round.
WHY
Generate as many ideas as possible without time for over-analyzing.
WHY
Allow individuals to form their own conclusions on the strongest ideas.
1 2 3WHAT HAPPENSIndividuals sketch as many ideas as they can come up with in 5-8 minutes.
WHAT HAPPENSIndividuals sketch 1 idea in 5-8 minutes based on ideas & critique from the previous round.
WHAT HAPPENSTeams collaboratively sketch 1 idea for 20-25 minutes based on the previous 2 rounds.
WHY
Generate as many ideas as possible without time for over-analyzing.
WHY
Allow individuals to form their own conclusions on the strongest ideas.
WHY
Understand how groups compromise & where consensus has surfaced.
Collaboration is a mindset......not a byproduct of colocation.
If you have a good grasp of the patterns in the creative process as carried out by the artists and makers we all so admire, you can see the weak points in collaboration as it is carried out in many organizations...
...and fix them.
Thank"!ADAM CONNOR EXPERIENCE DESIGN DIRECTORACONNOR@MADPOW.COM @ADAMCONNOR
MADPOW.COM
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