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A hands on approach – A holistic approach

8/7/2016 1www.dragon1.com - Forrester Briefing

Business Professionals

Collaborate onthe Dragon1 Platform

to design, build and implementthe Digital Enterprise

Who are our customers (i.e. users) and what do they want?

Business Professionals

• Roles: administrators, designers, policy workers, project workers, project managers, business managers, IT managers, architects, strategists, chiefs

• Need: (1) Quick Answers and Sustainable Solutions on strategic, architecture and transformation questions. (2) Finish / Complete Transformation and Implementation.

• Require: (1) Decision Making supporting visuals that provide insights, overviews and management reports. (2) Collaborative Online Environment.

• Issues: (1) Current internal approaches, consulting services and available tooling does not provide that effectively or efficiently. (2) Unfinished / Incomplete transformations and a lot of frustration

www.dragon1.com - Forrester Briefing 28/7/2016

Current Dragon1 PRO & Dragon1 ENTERPRISE Customers

• Pharmacy and IT network provider in Germany• Local Government in the USA• IT Services in England• Accountancy in Finland• National Government in Suriname• Healthcare, High Tech, Local Government and Banking in

The NetherlandsAvg: 2 persons per organization

www.dragon1.com - Forrester Briefing 38/7/2016

Current Dragon1 FREE users

• 20+ Countries

• Any Industry

Typical Reasons Customers Choose for Dragon1, even if we are an SME

1. Major EA / BPM Tools that were purchased by clients did not work at all

2. Project failed but the results are still needed: To Finish / Complete the implementation

3. Architecture design for integration of business or systems is needed on short term

4. The architecture team up until now did not produce any or to few baseline architecture products to provide internal consulting from towards projects

5. One Stop Enterprise Architecture Solution: Dragon1 is for strategic level (replace & go beyond TOGAF + ArchiMate).

www.dragon1.com - Forrester Briefing 48/7/2016

Keys for Digital Enterprise Transformation

• Concepts & SolutionsDiscover if the business concepts & innovative solutions are implemented entirely or not in the organization.

• Collaborate on Creating Integral ProductsStart up projects to design, build and complete implementation of these concepts and solutions: users can works as individual and in teams: they can collaborate online.

• Compliancy of Information and DataDocuments, diagrams, models and presentations with this data and information are visual, interactive and consistent (one single source).

5www.dragon1.com - Forrester Briefing8/7/2016

The Dragon1 Platform

6www.dragon1.com - Forrester Briefing8/7/2016

Innovation Lab

Different roles

SaaS

Import existing data from other tools

Web Applications

Tutorials & Videos

Dragon1, the online modeling and presentation platform: create & share visual content, building your digital enterprise

The online Digital Workplace(replacing your office workplace)

8/7/2016 www.dragon1.com - Forrester Briefing 7

The Visual Designer(to create content like visualizations, models and presentations

makes life easier with a repository, templates & wizard)

8/7/2016 www.dragon1.com - Forrester Briefing 8

Content created on Dragon1 - Published in Channels(Interactive Visualizations/Diagrams, Models, Presentation)

8/7/2016 www.dragon1.com - Forrester Briefing 9

Published visualization in a channel on a watch page(have people discover and comments your work and talents)

8/7/2016 10www.dragon1.com - Forrester Briefing

The Content Viewer(share your product for review internally –

embed the content on an intranet)

8/7/2016 www.dragon1.com - Forrester Briefing 11

The Help System(Self Training)

8/7/2016 www.dragon1.com - Forrester Briefing 12

Strategy – Architecture – Transformation Framework

Enterprise Strategy (Docs, models, diagrams,

presentations)

Developing Enterprise Strategy on Dragon1

Developing Enterprise Architectureon Dragon1

Managing and monitoring Enterprise Transitions (projects)

On Dragon1

Enterprise Architecture (Docs, models, diagrams,

presentations) (GA, BA, IA, TA)

Enterprise Programs & Projects (Dossiers, Docs,

models, diagrams, presentations)

Developing Solution Strategy (per

innovation) on Dragon1

Developing Solution Architecture on

Dragon1

Managing and monitoring Solutions (projects) on Dragon1

Solution Strategy (Docs, models, diagrams,

presentations)

Solution Architecture (Docs, models, diagrams,

presentations) (GA, BA, IA, TA)

Solution Programs & Projects (Dossiers, Docs, models, diagrams, presentations)

Strategy Architecture Transformation

feedback

direct

13www.dragon1.com - Forrester Briefing8/7/2016

Roadmap of Digital Transformation

1. The most innovative Business Professionals are the first ones to start

2. Educate Business Professionals because of lack of knowledge and skills

3. Design & Build the required governance processes (innovation, implementation, management)

4. Choose a Digital Leader who gives mandate and assignments and who takes the difficult decisions

5. Standardize strategy, architecture and transformation processes

6. Design and Model Strategy, Architecture and Supervise transformation plan & visuals based

7. Make it Fun – Gaming features

8. Keep going: stay one step ahead of your competitors AND FINISH IMPLEMENTATION YOU HAVE STARTED!!!

14www.dragon1.com - Forrester Briefing8/7/2016

Visual Products share common, consistent overview and insights

www.dragon1.com - Forrester Briefing 15

8/7/2016

What problems did we encounter?

• First too much a focus on EA Tooling for architects, now focus on modeling & presentation for business professionals

• European customers are not that ready for online solutions. US market is ready for SaaS

• Our product was too intellectual, too complex

• We focused on too many things at once, because with our software: you can do anything

8/7/2016 www.dragon1.com - Forrester Briefing 16

Ambitions and Goals

• Ambition = To be the biggest online 2d / 3d modeling and presentation platform for Business Professionals

• Goals for 2016: Increase the average number of users at clients, Improve self training, Increase intuitiveness of the user interface

• Sales Strategy 2016: Freemium model

8/7/2016 www.dragon1.com - Forrester Briefing 17

About Dragon1 Inc.

• Dragon1 Inc. is the organization that develops and markets Dragon1, the software and the open EA method

• Founded in 2005, Privately held, HQ in Wageningen, the Netherlands

• Owners: Mark Paauwe: Software Development, Talitha Paauwe: Customer Journey

• SME (4 FTE) + Network of 100s of Consultants

• Grow ambition to: 15 FTE within 2 years

• 30+ Clients in 6 countries

• 24/7 hours Service desk in English & Dutch & French: phone, skype/WebEx and email

• Contact: info@dragon1.com +31 317 411 341 www.dragon1.com

18www.dragon1.com - Forrester Briefing8/7/2016

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