colin eagan vcu brandcenter portfolio
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colin eagan // experience designuser experience / inFOrMATiOn ArcHiTecTure / digiTAl sTrATegy
pOrTFOliO
Thanks for stopping by.
I hope you enjoy my work.
TWiTTer @cOlineAgs
online www.cOlineAgAn.cOM
linKedin linkedin.cOM/in/cOlineAgAn
colin eagan // experience design 2
MeeT colin eaganTHanKs For sTopping BY. I’m a Master’s Candidate at VCU Brandcenter specializing
in User Experience Design and Information Architecture. I’ve always loved designing complex
systems. Instead of drawing pictures as a child, I made my own board games. As an Experience
Designer, it is my job to take complex information and make it approachable. My background
combines Big4 Consulting and Digital Agency experience. I enjoy working with clients to solve
business problems and belive that a smart creativite approach can meet virtually any challenge.
colin eagan // experience design 3
case sTUdY #1: radar applicaTion
proJecT: RADAR Speeding Application
caTegorY: Conceptual Work: Telematics
Big idea: Never get another speeding ticket
plaTForMs: In-Car Telematics, Mobile Device
descripTion: RADAR works on a car dashboard system to deter-
mine the likelyhood of getting a speeding ticket in any given loca-
tion. The application aggregates external data with live data from the
car, such as speed. Also available for iPhone.
colin eagan // experience design 10
case sTUdY #2: one lapTop per cHild i.a.
proJecT: One Laptop Per Child Site Analysis
caTegorY: Information Architecture, User Experience
Big idea: Showcase the laptop, tell a personal story.
plaTForMs: Global website, OLPC laptops
descripTion: One Laptop Per Child (OLPC) is a great concept
with an outdated web presence. Anlysis of the current site includes
personas, SWOT analysis, concept mapping and wireframing. A pro-
posed site structure focuses on telling the brand story.
colin eagan // experience design 20
case sTUdY #3: genesis proJecT For ipad
proJecT: Genesis Skin Analysis App by Vaseline
caTegorY: Conceptual Work: iPad, Futurology
Big idea: Skin defines age. Healthy skin defies it.
plaTForMs: iPad, Kiosk
descripTion: Genesis for iPad analyzes your skin and various
“life factors” to determine how old - or young - you are. Proposed
in current, 18 month and 5-10 year forms. Eventually, the app might
integrate with emerging technologies to print skin cells.
colin eagan // experience design 23
case sTUdY #4: parKer pens reBranding
proJecT: Make Parker Pens relevant again
caTegorY: Conceptual Work: Brand Campaigns
Big idea: Pens are lost. Parkers are stolen.
plaTForMs: Global website, digital video
descripTion: Parker is in limbo between the high-end Mont
Blanc and low-end Bic. Parker needs to reemphasize that craftsman-
ship makes this the only pen you’ll ever need. The Department of Pen
Retrieval emphasizes this by recovering lost pens.
colin eagan // experience design 26
case sTUdY #5: realiTY Mining applicaTion
proJecT: MeSearch Mobile Application
caTegorY: Conceptual Work: Mobile
Big idea: Use your iPhone for reality mining
plaTForMs: Mobile Technology, Web Dashboard
descripTion: MeSearch uses the concept of reality mining to
collect information about your everyday life. The mobile app subtley
reccords data such as location, and cross-references with external
data feeds. Over time MeSearch recommends how to live better.
colin eagan // experience design 31
case sTUdY #6: HoMeland secUriTY Brand
proJecT: Rebrand the Homeland Security Advisory System
caTegorY: Conceptual Work: Brand Revival
Big idea: A more actionable, more beliveable advisory system
plaTForMs: Mobile devices, web browsers, radio, OOH
descripTion: The Homeland Security Advisory System is strug-
gling to make itself relevant. Our campaign streamlines the system
and provides a new host of touchpoints from highways to web-
browsers to mobile technology.
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