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Digital Marketing Services

Domain Info

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Ranking on the Google First Page (DEC 2018)

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Ranking on the Google First Page (Mar 2019)

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Ranking on the Google First Page (Mar 2019)

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Proof

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Proof (Surprise case: 500 pax badminton court)

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How To Develop an Successful SEO Strategy

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The most important while time consuming steps

•Keyword Research

• Find actual search keywords online visitors use for info, product or

services.

•Content Writing

• Writing SEO articles with Latent Semantic Indexing (LSI) keywords

• Industry specific terms, slangs and synonyms to increase relevancy of

your Page

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•And More

Keyword Research

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Keyword Competition (Adult badminton lessons)

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Keyword Competition (kids badminton lessons)

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Content Writing

● Outsourcing

○ There are a lot online platform for outsourcing

○ But you need do Quality Control

● OFF Page SEO

○ Link building strategy

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Other SEO factors

● Technical SEO○ Https

○ Hosting Up time, speed etc.

○ Make Sure Your Site is Mobile-Friendly

○ Fix Crawling errors

○ Etc.

● On Page SEO○ Optimize Images

○ Use Internal Links

○ Etc.

● OFF Page SEO

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Search Engine Optimization Mistakes

1.SEO is all about writing more Content. 知道一点比完全不知道更危险www.abc.com is different website with abc.com from Google

2.Believing SEO is only a web design issue

3.Not identifying commercial keywords that people actually search

4.Not optimizing pages for desired “keywords”

5.Keyword-stuffing / over-optimizing

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Google ADs (PPC)

Google ADs (PPC Myth)

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Google ADs (PPC Myth)

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Google ADs (PPC)

● Pros:

○ Immediacy

■ Fastest traffic generation method

○ Higher Conversions

■ Targeted & relevant

○ Wide Exposure

■ 8/10 web sessions start at search

○ Relevancy

■ ADs appeared for targeted keywords or geography only18

Google ADs (PPC)

● Cons

○ Expensive

○ 觉得贵不是PPC的缺点，而是你的缺点

■ If ROI (Return Of Investment) is positive, it’s not expensive

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Facebook ADs

● KEY: Create HIGHLY TARGETED ADs for a HIGHLY TARGETED

AUDIENCE

● Pros:

○ Easy to setup compared to Google ADs

○ Over 2 Billion people (half the online world) are on Facebook

○ Allows geographical, demographic and interest targeting

● Cons:

○ The performance will be worse with time passing by.

○ Click Through Rate (CTR) is much lower than Google ADs

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The most difficult while rewarding way

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Google SEO

● It’s Long Term solution with FREE Traffic○ 提供了一个长期从互联网获取免费目标客户的方法

● 6 Months to see the effect

○ At least 3 months

● Need long term view

● The most difficult way is never crowded○ The truth always be held in minority

○ 真理在少数人手里

Our Services: SEO Website Service

If you don’t have website● Using my proven money making SEO website Template

● https://badmintonlessonssg.com/

○ Responsive mobile and PC friendly

○ Blogging area

○ Most popular wordpress theme template

○ All Pages will be SEO friendly

● We will solve other SEO factors except keyword research and

content writing (Recommend this way if you don’t have IT team)○ Min SGD$5960 + SGD$300/mth (12 months) consultation= $9600

○ Final Quote price depends on client requirements and SEO complexity22

Our Services: SEO Consultation Service

If you want to use your existing website to do SEO

● Will be more expensive compared to use my SEO website template

○ Audit your existing website

○ Develop SEO strategy and approch

○ Training key stakeholders to do keyword research and content

writing

● Only recommend this method if you have dedicated IT team

○ Min SGD$6800 + SGD500/mth (12 month) consultation

○ Final Quote price depends on client requirements and SEO complexity

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Our Services: Google ADs Service

● One-Time Campaign Set Up Fee SGD$1500

○ keywords selection,

○ determine match type

○ Campaign Setup

○ Ad copywriting

● On-Going Cost-Per-Click (CPC) Activities for 6 months

○ Min SGD500/mth (6 month) = SGD$3000

○ 30% management fee will be deducted

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