co-creating the user experience - kshitiz anand

The return of SoLoMon

Kshitiz Anand | Design Strategist | @kshitiz |

Socialo

Localizationo

Mobilio

We live in exciting times

…but its challenging too !

Exciting

Developments in Design

Changing lifestyles For a better world

Information on the go

Everyone a designer

Rise of Social Networks

Machine Power

Design in the boardroom

It took 852 days for Facebook and 780 days for Twitter

to get to 10 Million members

Google+ took 16 days to get there. In 4 weeks time it reached 25 million users

Challenging

Designing for mass appeal

Rise of Publicy

Criticality of Design

Information overload

Expanding domains

Everything is monitored

A smaller world

Exciting Challenging +  

Complex ?

“Complex Systems are shaped by all the people who use them, and in this new era of collaborative innovation, designers are having to evolve from being the individual

authors of objects, or buildings, to being facilitators of change amongst the large group of people.”

- John Thackara in ‘In the Bubble’

“Complex Systems are shaped by all the people who use them, and in this new era of collaborative innovation, designers are having to evolve from being the individual

authors of objects, or buildings, to being facilitators of change amongst the large group of people.”

- John Thackara in ‘In the Bubble’

The world is my playground

But now it comprises of

Fans Followers

Likes DM IM

Chats Friends Circles

Hangouts Touchscreens

Tablets

Tweet Retweet Sharing Pictures Video People Socializers Information Speed Mobile Networks

But now it comprises of

Fans Followers

Likes DM IM

Chats Friends Circles

Hangouts Touchscreens

Tablets

Tweet Retweet Sharing Pictures Video People Socializers Information Speed Mobile Networks

…and its complicated !

Get me an expert at all

this! This is too much for me to

handle!

Who are you?

What do you do?

I am a UX Designer!

I do everything!

You’ve got great skills!

We know exactly what we

want!

Have you met my men and

ministers Socialo,

Localizationo and Mobilio?

See, I can do this design

too. This should be

exactly like this.

No your majesty, it should be changed this way!

Umm.. Actually can we see more

options of this?

Why can’t they let they just let the

designer do all the design!

Consciously Sub-Consciously

Co-creating the User Experience

A basis for Co-creation in Activity Theory

•  Change in the way people interact •  New devices being introduced •  Rise of Globizen Community •  Want information on the fingertips •  Businesses want a say in the design •  New channels for contribution

Why co-creation is happening

Contd…

•  Technological determinism •  Letting technology take its course •  Everyone is a designer •  High Social media awareness •  Wider adoption of Agile framework

Why co-creation is happening

I hereby give you the

permission to pitch in your ideas to the

design

Too many cooks spoil

the broth

Yay ! We have a say in the

design!

Now that we are co-

creating, we can do things

faster!

And get this done in lower

costs!

Yaay!!!

•  Interactions between the actors •  Stakeholders insights •  Experiences •  Strategy •  Designs •  Sharing paradigms •  Information consumption •  Information dissemination

What can be co-created

The power to the people!

Let the

co-creations begin!

•  Online •  Offline •  The entire life-world of people •  Real time experiences •  Experience in nostalgia •  Experience in delight •  Focusing on activity rather than task

When & where to use it

How co-creation happens

Designer

User Technology

Business

•  Regular Interaction •  Understanding of each others

limitations •  Proper communication of discussions •  Different channels of communication in

person or over the technical media •  Raising a flag early in design process

•  Experience Mindset

•  Context of Interactions

•  Engagement platforms

•  Network Relationships

Co-creation Framework

The  Power  of  Co-­‐crea.on,  (Venkat  Ramaswamy  and  Francis  J  Gouillart).  

Having an Experience Mindset

•  Not just Designers, but everyone

•  Not just online, but offline too

•  In larger systems and services

Having an Experience Mindset

•  Experience Mindset

•  Context of Interactions

•  Engagement platforms

•  Network Relationships

The  Power  of  Co-­‐crea.on,  (Venkat  Ramaswamy  and  Francis  J  Gouillart).  

Co-creation Framework

Understanding context of Interactions

Understanding context of Interactions

•  Cultural factors

•  Environmental

•  Communal

•  How people use the stuff they use

•  Direct and Indirect usages

•  Experience Mindset

•  Context of Interactions

•  Engagement platforms

•  Network Relationships

The  Power  of  Co-­‐crea.on,  (Venkat  Ramaswamy  and  Francis  J  Gouillart).  

Co-creation Framework

Providing engagement platforms

Providing engagement platforms

•  Online/Offline

•  Cross platform compatibility

•  Being available round the clock

•  Community and one-on-one

•  Experience Mindset

•  Context of Interactions

•  Engagement platforms

•  Network Relationships

The  Power  of  Co-­‐crea.on,  (Venkat  Ramaswamy  and  Francis  J  Gouillart).  

Co-creation Framework

Network Relationships

Network Relationships

•  Ensures better service

•  For primary and secondary users

•  Feedbacks and discussions

•  Provide Incentives

If anyone can contribute to the design

Co-creation of the UX

One need not be a designer to do so

THE RISE OF CROWDSOURCING PLATFORMS

The rise of crowdsourcing

Power to the people

Getting more for less

Low cost sales and marketing

Taking the ideas to the masses

Reliance on Social Media

Is Crowdsourcing empowering the

co-creation process?

Or is Crowdsourcing is impacting UX

(and designers) ?

What are the challenges?

The issue of Identity

Crowdsourcing the sense of judgment

The circle of Trust & Privacy issues

Community influences online behavior

Changing notion of relationships

Compromise on Skill Set

Moving towards Objectivity

The danger of superficial design

In Conclusion •  Experiences are being designed everyday,

including real time.

•  Social creating and sharing of Experiences is happening

•  Evolving nature of UX complexity

•  Experience spanning across devices, platforms and immersive apps

•  Our decisions are being influenced by what our peers do

The challenge for the co-creators is

to keep it simple

So who is Solomon?

I. Me. You. We. Us. …the co-creators of UX

“We become what we behold. We shape our tools and then our tools

shape us.”

~Marshall McLuhan

Rise up the new Solomons

Thank You. info@kshitizanand.com @kshitiz kshitizanand.com