cms expo 2011 keynote - the elephant in the room

The Elephant in the Room

Scott Liewehr (@sliewehr) Outsell’s Gilbane Group | CMPros

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#CMSX Rocks

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“The anti-conference conference”

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“I think you just came up with a keynote topic”

- John Coonen

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Open Source WCM needs to change to maintain relevance in the

enterprise beyond the next 5 years

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Is WordPress a WCMS or not? The meme that started it all (for me)…

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One word: Relentless

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“We don’t see things as they are, we see them as we are.”

- Anais Nin

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More passion than I’ve ever seen

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The Open Source WCM community has earned the right to be proud

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You even changed his mind!

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Open Source has gone mainstream

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Even the big analyst firms are rating Open Source WCM…

Oh, wait, nevermind…but they should!

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Pushed the envelope…

Speed to market Vendor lock-in

Developer community Interoperability à CMIS

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BUT it’s still a cost-reduction story (for the business folks)

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Poll of enterprise converts: Why Open Source WCM? –  Lower cost: 43% –  Reduced dependence on vendors: 21% –  Flexibility: 18% –  Performance: 6% –  Security: 4% –  Reliability: 2% –  Other: 7%

Source: 451 Group

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How important is cost savings in your adoption of Open Source?

38% Very Important 38% Important 23% Somewhat Important 0% Not Important 1% Don’t know

Source: 451 Group

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“where cost and speed to market are both critical factors, open source software can play a key role in helping organizations develop the

capabilities they need to achieve high performance quickly and at reduced cost” - Accenture Report

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Screw that!

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When evangelizing to business / enterprise folks, advocates have to

stop playing the cost card

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Open Source WCM 2011 =

IT Offshoring 2006

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Pilots and prototypes

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We need to focus on business value even further

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Take Web Engagement Management, for instance…

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“By year-end 2013, over 60% of the 100 most popular websites will

actively seek out and respond to new activity patterns [WEM]”

- Gartner

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“Demands of online marketing professionals have outstripped the

functionality of WCM systems” - Gartner

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Open Source remains the domain of the “geeks”

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“Code is not an asset, it’s a liability”

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WCM is no longer a technology solution, it’s now a business solution

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Key challenge for Open Source WCM:

WCM RFPs led by IT: 2008 – 78% 2010 – 63% 2012 – 50%?

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When Open Source is selected, the process is different

In those cases, there is an early bias

toward Open Source

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Open Source will continue to gain ground, but it will give up the “high

ground”

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“If FLOSS is to make the societal paradigmatic changes it promises to, then it will need to move to a greater

audience”

- David Nalley, “Open Source Is More Than Throwing Code”, opensource.com

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“Our ability to learn from the commercial vendors is even more

important than our need to learn from each other”

- Dries Buytuart, 5/2/11, @ CMS Expo

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So…

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“Content Management Is Dead, Long Live Content Management”

- Robert Rose

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It’s not about managing data, or enabling Judy to edit the website without knowing html. Rather, it’s about managing business outcomes.

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It’s time for Open Source to wield its mighty stick and lead this charge

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Thank you. Scott Liewehr Outsell’s Gilbane Group | CMPros New York, NY, USA @sliewehr | ScottL@gilbane.com Please support www.slcd.org