cloud based lead management solution in noida delhi ncr

Lead Management System

Lead Generation and Marketing/Sales Process

Strategy Plan: Market Leadership

Customer Segment

Value Proposition

Force Field, MarketMomentum Creation

Segment FocusedLead Generation & Qualification - referrals - programs

Managed Sales Process/Sales Funnel

CustomerAcquisition

SalesMarketing/SalesMarketing

MarketingPrograms(PR, website, Speaker Program, White Papers etc.)Market leverage model

Service &Support

PROSPECTS/LEADS – BY SEGMENT

LEAD QUALIFICATION

CONSULTATION

PROPOSAL

CLOSE

JUSTIFICATION

Lead Generation and the Sales Funnel

Segment-Focused Lead Generation Programs

PROSPECT GENERATION – BY SEGMENT

LEAD QUALIFICATION

CONSULTATION

PRESENTATION(S)

JUSTIFICATION

PROPOSAL

CLOSE

• Marketing, Sales• Business Development• Marketing• Sales• Channel Partners• Sales + Technical

• Sales + Technical

• Sales + Finance + Operations

• Sales + Finance

• Sales (+ Corporate Executives)

Lead Generation Program Overview

StrategyStrategy PlanPlan DeployDeploy AnalyzeAnalyze RefineStrategyRefineStrategy

Activities• Research• Strategy• Goals & metrics• Key messages• Prospect database

• Program definition• Incentives• Lists

• Configure platform(?)• Creative development• Inventory & logistics

management

• Data collection• Response rate• Leads generated• etc.

• Strategy against outcome• Required course

corrections identification

Responsibilities• Marketing• Marketing service providers• Sales

• Marketing• Marketing service providers• IT service provider• Fulfillment house• Sales

• Marketing• Marketing service providers• IT service provider• Fulfillment house• Sales

• Marketing• Marketing

service providers• IT service provider• Fulfillment house• Sales

• In-house marketing• Marketing service providers• Sales

Lead Generation Programs

Search Engine placements

Website Visits/Promotions

Direct marketing – e-mail

Promotional Bulk SMS

Social Media Optimization

Trade shows

Seminars

PR/Speaker programs

Radio Advertising

TV Ads

News Paper Ads

Process : Lead Capture

Lead Management

Lead Nurture

Lead Conversion

Sales Analysis

Thank You !!• Contact Us:

www.deetyasoft.comC-12, 2nd Floor, Sector 10NOIDA-201301Call : 9717055088