client v creative

Types of photography

Amy, Taynie and Richard.

Commercial photographyCommercial photography involves taking pictures for commercial use: for example in adverts, merchandising, and product placement. Commercial photography is also used in corporate brochures and leaflets, menus in cafes and restaurants, and similar commercial uses where photographs enhance a text. Commercial photography is used to promote or sell a product or service.Commercial photography is a varied field and, although it covers a wide range of subject matters, it must always enhance the portrayal of the client's products, services, personnel or location.

Different subjects within commercial photography:

Commercial

Allan Scott

Allan Scott commercial photography is based in the city of York. As well as offering photography he also offers video and film services.

Advertising What is Advertising Photography?Advertising Photography means taking a photograph to create awareness of a particular product. These photographs are mainly used by advertising agencies to market a product.

AdvertisingJonathan Knowles

Jonathan Knowles is a London based photographer specializing in graphic still life, liquid and people photography.

Editorial Editorial work is featured on posters, magazines & newspapers.These photographs are usually part of a large collection of full page photographs.It can also be classed as any photograph that isn’t advertising pays less than commercial/advertising photography usually.more creative than commercial/advertising photography usually.An editorial piece is usually about a certain photographer, designer or brand. Its a clever way to advertise a product sometimes.Studio work is common for editorial work although, as you can see from the image on the right, sometimes editorial work can be in an outside setting.

Editorial

Nick Knight:He is famous for his fashion editorial work.Works for magazines such as I-D.He works for certain models more than one e.g. Naomi Campbell & Kate Moss. He has also worked with celebrities such as Lady Gaga for magazine covers and interviews. As you can see, he produces most of his work in a studio.