client pitch

Informal Presentation

• You are interviewing for a “team” internship for your client (a team of 3 interns).

• Provide at least 2 – 3 compelling reasons (per team member) why your client needs your skills/expertise (what benefit hiring you is to them) – expound with examples or details.

• First team member introduces all and says what the presentation is about.

• Last team member summarizes as to why the client should hire your team.

The Client “Pitch”

Aka “Presentation Pointers”J4/554 – February 2, 2010

©Margy Parker

Four keys to presentation

• Significance

• Structure

• Simplicity

• Rehearsal

Significance Passion

• What does it mean to you?

• What should it mean to them?

• What’s your vision?

Structure Building Blocks

Use any structure as long as its…

Convincing & Memorable

Scaleable

Makes Sense

Structure Choices

• Problem Pathway Solution

• Problem Solution Reasoning

• Bells & whistles - fancy stuff (if it applies)

Simplicity Attention

• Scale to the fundamentals

• Support key points with 3 or 4 reasons (no more)

• Be able to collapse or expand

Use Images

Rehearsal Confidence

• Check the room and equipment (way before)

• Rehearse out loud

• Give each other feedback

• Have fun

Check list

• Scoped out the room?

• Made print-outs with notes?

• Backed up to a thumb drive?

• Emailed to team mates?

• Back up computer?

Dress Code?

When is a loose tie and beard stubble ok?

Creative Ideas

Need?

Is it beneficial to others? Does it serve a purpose? Will it help carry out your strategy? Will it support your objective? Will it convey your key message?

Creative Ideas

Originality?

Is it exciting? Is it different? Will it fill a need

Rely on research to tell you.

Resources

• Blackboard – Presentation Articles• Tip sheets

Nervousness Cultural issues Dress Influencing skills Leadership skills Team motivation Speech writing Voice coach Presentation Golden Rules Charisma

Draft Plan Elements

• Situation analysis including challenge/opportunity, background, key points, best practice research, compelling reason for a strategic pr plan

• Research process, results and analysis (and what’s ongoing)

• Goal (as vision)

• Target Audiences (fully describe, including anything discovered in research)

• Objective(s) for each audience (to do what to whom for what purpose). State a theory and model for each objective.

Strategies with key messages

Tactics

Evaluation Measures

“Pitch” Elements

• State key challenge or opportunity, using what’s known from situation analysis and best practices research.

• Research – what you’ve done and what you’ve found out.

• Description of target audiences, taking into account research

• Goal (as a vision).

• Key objectives & recommendations of draft plan, per audience

• Proposed evaluation measures and follow up

• 20 to 30 minutes

• Propose meeting with client right away to discuss implementation plan

Assignments: Feb. 2 - 9

• Analyze research (so far)

• Write plan

• Prepare “pitch”

• Rehearse

• Draft plan due to Margy & client Feb. 9