clicking your way to bigger and better business x

Clicking Your Way to Bigger and Better Business Exposure!

Who We AreNikkie Dupré Achartz Stefanie Blue

What We Do• Full Service Boutique Portrait Design Studio…

It’s An Experience!

• Specializing in women over the age of 35

• Photographic Branding & Marketing Experts

Why Do We Do What We Do?“Plain Jane”

Why is it necessary to “Brand”?

• Clarity• Self-Concept• Target Demographic• Weed Out those that aren’t a “good fit”.• Build rapport• TOMA – Top of Mind Awareness

It’s about your Self Concept!

• People do business with people they know, they like, they trust.– If you don’t know yourself, like yourself, or trust

yourself, how do you expect others to?

If I were 5 inches tallerIf I were 10 years younger

If I were 20 lbs lighter

It’s Called a Headshot NOT a “Mug” shot for a Reason

Identifiable in a Lineup Standing Out in a Crowd

It’s Called a Headshot NOT a “Mug” shot for a Reason

Identifiable in a Lineup Standing Out in a Crowd

It’s Called a Headshot NOT a “Mug” shot for a Reason

Identifiable in a Lineup Standing Out in a Crowd

Target Demographic

• No…you really do NOT want to work with EVERYONE.

• Psycho-demographics are KEY in digital media marketing.

If You Want High-End Clients…Why Do You Have a Bargain Basement Image?

Taking It to the Next Level!

Taking It to the Next Level!

Taking It to the Next Level!

Taking It to the Next Level!

TOMA:Top of Mind Awareness!

Creating Your Photographic Marketing Arsenal• Business Branding Image

• Book Jacket / Author Image

• Speaker One-Sheet

• Target Demographic Range

– Most Conservative

– Most Casual

• Product Placement (if you have a product)

*** One or more of these will be headshots while others will be ¾ body or full body images

Book Jacket / Author ImageCasual Target Demographic:

Soccer MomConservative Target Demo:

Executive Women

Speaker One-Sheets

Covering the Range of Your Demographics

Covering the Range of Your Demographics

Covering the Range of Your Demographics

Covering the Range of Your Demographics

Business Branding ImageColors within the image match you business brand

Business Branding ImageColors within the image match you business brand

• Colors within the image match you business brand

Product Placement

Connect with Us!Facebook: https://www.facebook.com/BlueFlairPhotography

Pinterest: http://www.pinterest.com/blueflairphoto/

YouTube: BlueFlair Photo

Linked In:Nikkie Achartz and Stefanie Blue