class presentation dcu 11.2011

Fundamental CLASSDublin City University, November 1, 2011Evan Fishkin, Head of R&D

Creating an Enterprise Methodology

Creating a Universal Methodology

• Links• Content• Architecture• Social

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STRATEGY

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Social / Link Profile / Architecture / Content / Strategy

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• Blog often• Write relevant

material• Make it interesting• Include a link to

your site• Don’t force the link,

make it natural

• Blog often• Write relevant

material• Make it interesting• Include a link to

your site• Don’t force the link,

make it natural

• Link to your website

• Include image tags

• Make it easy to add to websites

• Promote through social media

Example:We have our shipping quote system down to a science… go explore here: http://at.fedex.com/fkuciZ

• Blog often• Write relevant

material• Make it interesting• Include a link to

your site• Don’t force the link,

make it natural

• Link to your website

• Include image tags

• Make it easy to add to websites

• Promote through social media

• Tweet regularly• About: company, products, news items,

awards, events, weather & sports• Welcome new employees, congratulate

employees, colleagues, & customers on weddings, babies, new offices, product launches, promotions

• Link to: blog posts, infographics, news items about you… and the occasional deal or special.

• Don’t sell.

Example:Add “worldwide shipping” to http://fedex.com

Explanation: Doing so may positively impact rankings

• Blog often• Write relevant

material• Make it interesting• Include a link to

your site• Don’t force the link,

make it natural

• Link to your website

• Include image tags

• Make it easy to add to websites

• Promote through social media

• Tweet regularly• About: company,

products, weather• Link to: blog posts,

infographics, news items about you …and the occasional deal or special.

• Don’t sell

• They searched for it, have it

• Be original, as often as possible

• Do not advertise. Ever

• Text:Code ratio matters. To you

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The Art of

HTML

• Redirects• Title Tags• PageSpeed• Load times

• Sitemaps• Meta data• Image text

Guest Blog Posts735 Social Units*

InfographicLikes: 61Tweets: 104LinkedIn: 18Digg: 65StumbleUpon: 16

Each Tweet, Like, Digg, etc. = 1 social unit

Indexed Copies:36

New Domain Links: 308

Questions?@efishkinevan@slingshotseo.com

317-575-8852