class 1: part 3 linkedin - katie lance consulting · class 1: part 3 linkedin #getsocialsmart...

Hostedby:Ka-eLance,CEO/Owner,Ka-eLanceConsul-ng

Class1:Part3LinkedIn

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LinkedInEssen:als

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Upda:ngyourprofile•  Background:Includename,:tleandcompanyyouworkfor•  Summary:Updateyoursummary–thisshouldbe2-3paragraphs

thatareanoverviewofyourexperienceandexper:se.•  Uploadpresenta6ons:Ifyouhavepresenta:onsformaLedin

KeynoteorPowerPointthattalkaboutyourexper:se,youcanuploadtheseinthesec:onbelowyourexper:se.YoucanuploadthemtoSlideShare.netandthenlinktheminLinkedIn.

•  Experience:Makesureyouhavethebasicsinthere–updatedphoto,workhistory(last10years),dates,experienceandeduca:on.

•  Skillsandexper6se:Thinkofthissec:onasthe‘keywords’foryourprofile.Pick7-10keywordstodescribeyourspecial:esand/orareasofexper:se.Theseareskillsthatpeoplecanendorseyouforandalsocansuggestaddi:onalskillsyoumaynothavelisted.

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Givingandreceivingrecommenda:ons

•  OneofthebiggestbenefitsofLinkedInistherecommenda:onsyoucanreceive.Totheaverageconsumer,LinkedIntes:monialsaremoreauthen:cbecauseyoudidnottouchoraltertheminanyway–theyaretrulyfromapastcolleagueorclient.Thisis“socialproof.”

•  Writeoneortworecommenda6onsamonthforpeopleyouhavedonebusinesswith–customer,clientsand/orteammembers.Arecommenda:onisunexpected,butalmostalwaysappreciatedandreciprocated.–  Arecommenda:oncanbe2or3sentencesofhowyouknowthispersonandwhyyouwouldrecommendthem.

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HowtoleavesomeoneaLinkedIn

recommenda:on

1.   ConnectwiththemonLinkedIn2.   GototheirLinkedInprofile3.   Clickthedrop-downandclickon

‘Recommend’

DrivingtraffictoyourLinkedInprofile

•  Emailsignature:Addyourpublicprofilelinktoyouremailsignature.IfyouareusingOutlook,edityouremailsignatureintheEdit>Op:onsmenu.IfyouareusingGmailoranotherfreeemailprovider,agreatfreeservicetouseisWiseStamp.WiseStampwillallowyoutoaddallyoursocialmediachannelsintoyouremailsignature.

•  Addconnec6ons:Addpastandcurrentcolleaguesandclients.It’sworththe:metogetyourclientdatabaseintoanexcelspreadsheet(.CSVfile).IfyouareusingOutlookorGmailyoucaneasilyexportyourlist.Onceyou’vedonethat,copyandpastethatemaillistintoLinkedIn(Under‘Contacts’>‘AddConnec:ons.’)

•  Everynewpersonyoumeetthatcouldbeaclient–areyouconnec6ngwithhimorheronLinkedIn?Reachouttopoten:alandcurrentclientsviaLinkedIn–thisisaneasywaytoconnectandexpandyoursphereprofessionally.It’seasiertosendaLinkedInrequestthanaFacebookFriendrequesttosomeoneyoujustmet!

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Clickonyour‘Profile’buSonfirst

Then,copyandpastethislinktoshareyourLinkedInprofilelink

HowtofindandsharethelinktoyourLinkedInprofile

CreateLinkedInstatusupdatesGetinfrontofyourconnec:onsonLinkedInbypos:ngastatusupdatetoLinkedIn3:mesaweek.•  Do’s:

–  Postlinkstoar:clesaboutthemarket(fromInmanNews,RealtorMagazine,yourlocalassocia:onorbrokerage/franchise)

–  ItisrecommendedthatmostofyourpostsonLinkedInareprofessionalandfocusonthingslike:thehousingmarket,realestateinforma:on,economynews,etc.

•  Don’ts:–  Postlinkstolis:ngsorpersonalupdates(i.e.familyorhobbies)

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PublishingonLinkedInBypublishingonceortwiceamonthonLinkedIn,itcon:nuestoestablishyourcredibilitythroughoutyourprofessionalnetwork.ThereistremendousvalueinpublishingneworoldblogpostsontheLinkedInplajorm.Ifyourpostgainsalotoftrac:on,itcanbeviewedbythousandsofpeople–beyondyourconnec:ons!TopublishtoLinkedIn,gotothestatusupdateboxonLinkedIn.Clickonthepencilicon,fromthereyoucanaddablogpost.Do’s•  Postoriginalcontent.•  Getcrea:ve.What:pscanyoushareabouttheindustryoryourmarketthatareofvalue?•  Includeaphotoinyourpost.CreateafreeimageusingCanva.com.•  Attheendofyourpost2-3sentencesaboutwhoyouareandlinkbacktoyouroriginalpost

(ifthiswasapostyoupreviouslywrote)

Don’ts•  Copy/pastear:clesfromothersourcesorar:clesthatyoudidnotoriginallywrite.

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HowtocreateandpublishablogpostonLinkedIn

Clickonyour‘Home’buSonfirst

Then,click‘Publishapost’towriteandpublishablogpostonLinkedIn.Oncepublished,itwillappearonyourLinkedInprofile.

Homework

1.   UpdateyourLinkedInprofile–sharethelink2.   WriteoneLinkedInblogpost–sharethelink–  300-500words,usethecontentgridforinspira:on

3.   LeaveoneLinkedInrecommenda6on–  Surprisesomeone!

**LOOKFORTHEHOMEWORKTHREADINTHEFACEBOOKGROUPTOPOSTYOURHOMEWORKRESULTSIN!**

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What’snext?

•  Don’tforgettoworkonyourhomework!•  JoinFacebookGroup:hLps://www.facebook.com/groups/getsocialsmart/

•  Watchthepreviousvideos!•  Nextclass:Facebookpersonalprofiles,FacebookbusinesspagesandFacebookads

•  Haveagreatweek!J

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#GetSocialSmart