claire culshaw weber shandwick
Post on 22-Oct-2014
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New Game, New Language
How Technology Has Fundamentally Changed the Visual And Verbal Rules of
Engagement
The Digital Revolution has
changed everything…
The five new verbal rules of engagement
Personalisation is king
Dialogue not monologue
Tweets not text
Be dynamic, not static
Join the global conversation
The five new visual rules of engagement
Think content in context
Use predictive visuals
Cover the whole consumer
journey
Make it malleable
Make it rewarding
Think content in context
Use predictive visuals
Cover the whole consumer
journey
Make it malleable
Make it rewarding
Personalisation is king
Dialogue not monologue
Tweets not text
Be dynamic, not static
Join the global conversation
Any questions?
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