circular economy for plastics industry perspective march 2015 louis lindenberg the dutch centre
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Improving Health &Well-being
Enhancing Livelihoods
Reducing Environmental Impacts
HEALTH & HYGIENE
NUTRITION GREENHOUSE GASES
WATER WASTESUSTAINABLE
SOURCINGBETTER
LIVELIHOODS
Reduce diarrhoeal
disease
Improve heart health
Improve oral health
Improve self-esteem
Provide safe drinking water
Reduce salt
Reduce saturated fat
Remove trans fat
Reduce sugar
Reduce calories
Reduce GHG from skin
cleansing & hair washing
Reduce GHG from washing
clothes
Reduce GHG from
manufacturing
Reduce GHG from transport
Reduce GHG from
refrigeration
Reduce water use in
agriculture
Reduce water use in laundry
process
Reduce water use in skin cleansing & hair washing
Reduce water use in
manufacturing
Recycle packaging
Tackle sachet waste
Eliminate PVC
Reduce waste from
manufacturing
Reuse packaging
Reduce packaging
Sustainable palm oil
Sustainable paper & board
Sustainable tea
Sustainable fruit &
vegetables
Sustainable soy
Sustainable cocoa
Help smallholder farmers
Support micro-entrepreneurs
Sustainable sugar, sunflower oil, rapeseed oil &
dairy
Provide healthy eating
information
Our thinking then
Strategy focuses on:- Resource efficiency- Embedding circular
design principles
Strategic partnerships with EMF and various Academia / Universities to underpin the approach.
ReduceRe-think
+Reuse / Recycle
Recover
Packaging Re-thought
Packaging Sustainability
From… To…
Circular Economy design
Today’s and tomorrow’s technology
Business solution for Sachet waste a corporate priority
Focused recycling effort on specific materials in
relevant geographies
Renewed waste ambition
Many packs not recyclable
Today’s technology
Sachets a risk
Small scale approach to recycling
GAME CHANGING
TECHNOLOGY
Develop reduction and regenerative technologies
which are radical
TRANSFORMING MARKETS
Open up technologies to move the entire
industry
Packaging Sustainability
DESIGN FOR CIRCULAR ECONOMY
Move from product design to systems design
RECYCLING & RECOVERY
Collaborate for maximum value – businesses, the
environment and society
Resource reduction & next use strategic thrusts
Packaging Sustainability
FLEXIBLE FILMS AND LAMINATED
FILMS
• Poor to no infrastructure
• Some mono-layer materials are recycled
• At best end up in waste 2 energy
• Very little investment in industry solutions
RIGID / SEMI RIGID
CONTAINERS
• Fair infrastructure• Most cascaded into
lower value propositions
• No common industry drive to generate find harmony
• NO INCENTIVE for brands to develop / re-use recycled content
RIGID BOTTLES
• Good infrastructure• PET & HDPE highly
collected• More can be done
on B2B to improve circularity
• NO INCENTIVE for brands to re-use recycled content
Our perspective on the current situation
Packaging Sustainability
RIGID BOTTLES
• Good infrastructure• PET & HDPE highly
collected• More can be done
on B2B to improve circularity
• NO INCENTIVE for brands to re-use recycled content
What can be done
• Increased consumer messaging (public & private)
• Investment in advanced sorting technology
• Colour batching
• Circular rather than cascading
• Consider financial mechanisms to incentivise the use of recycled content
Packaging Sustainability
RIGID / SEMI RIGID
CONTAINERS
• Fair infrastructure• Most cascaded into
lower value propositions
• No common industry drive to generate find harmony
• NO INCENTIVE for brands to develop / re-use recycled content
What can be done
• Harmonious nationwide collection
• Investment in advanced sorting technology
• Investment in developing higher quality recyclates
• Consider financial mechanisms to incentivise the use of recycled content
• Increased consumer messaging (public & private)
Packaging Sustainability
FLEXIBLE FILMS AND LAMINATED
FILMS
• Poor to no infrastructure
• Some mono-layer materials are recycled
• At best end up in waste 2 energy
• Very little investment in industry solutions
What can be done
• Invest in high output value technologies i.e. chemical recycling
• Investment in sorting technology – mono, multi and composite materials
• Intense consumer messaging campaigns
• Incentives to use maximum amounts of recyclates
• Public / private “discovery” schemes
Systems conditions - conflicting legislation, - conflicting infrastructure, - conflicting messaging
New business models - financing mechanisms, - collaborations, - supply-chain
Reverse logistics - EPR & Kerbside collection, - Retailers collection, - Consumer habits
Designing for circularity - material choices, - combinations, - disassembly
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