christer sjöström president of vascaia tartu Ülikooli majandusteaduskonna ettevõtluskeskuse...

Christer Sjöström

Presidentof

VascaiaTartu Ülikooli majandusteaduskonna ettevõtluskeskuse konverentsil: „MENTORLUSSUHE, KASULIK MÕLEMALE OSAPOOLELE!?“

Tartu, Eesti 15.04.2007

Mentorship for entrepreneurs

christer.sjostrom@vascaia.se

An alternative to selfemployment

Mentor characteristics

Professional competence & suitable experienceNetwork & interest in peolpleGood listenerNo competitionMotivation in development & problem solvingFeedback

A world in change

GlobalisationGlobalisation

Trends and changes in societyTrends and changes in society

Technology changeTechnology change

LeadershipLeadership

How does all this How does all this influence youinfluence you Individual

TeamCompany

Is there any demand for consultancy ?

New design New products New production methods New organisation Losses New laws, rules and regulations New administrative routines Temporary needs Education

GENCHI GENBUTSU

japaneese for ”Go look for yourself”

Your marketplace

• Target group

• Perform your own market research

• Read Magazines

• Trends you see and hear?

• Take a clear market position!

Services

Which specialities could be my servicesBackground factorsCharateristics for my serviceDescribe their benefitsWhat kind of business goals do they reach

Customer p

erspecti

ve

Possible questions on benefits

Increased profitLess costsIncreased salesBetter qualityLess staff turn-over +/- warehouse turn-overA better dialogue within the companyImproved customer satisfactionImproved circulation in stock and workJust-in-time

Who needs/buy your service today

Actual customers

Prospective customers

Competitors

Consultant profile

Short presentation and backgroundActing rolesCompetencesFormer positions and assignmentsReferences

”Vascaia ground values are built on our ethical policy and quality program approved by

all consultants”

Business plan•Business concept•Services (products) •Network and qualifications•Market•Marketing and selling•Competitors•Economical information•Threats and opportunities•Miscellaneous