chris savage | searchlove san diego, 'why your next hire should be a video producer
Post on 16-Apr-2017
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Why your next hire should be a video producer
@csavage
What’s the deal with business video?
Most businesses are attempting one of two things
Conversion videos
Viral videos
Evaluate them for conversion
Arbitrage ads
Dollar generating
Inbound Marketing
In house producer
Outside producer
Relationship generating
Another teaching example
Why is this a video?
Approachable
Hiring videos
Relationships Generated Not Dollars Generated
Good design is good for business.
Generating relationships is good for business.
In house video is different
Being able to fail
Spur of the moment
Videos for smaller audiences
Culture & Personality
Why is this shift happening now?
Equipment is the right price
The one man band exists
Distribution is the right price
The opportunity is now
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