chris mclean
Post on 08-Jul-2015
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Chris McLean
General Manager – Technology, Knowledge and Legal
Governing company data in the unpredictable social media setting
Overview
• What are Social Media?
• What issues does it create for managers of information?
• What can you do?
What are Social Media?
Social Media
Social media are works of user-created video, audio, text or multimedia
that are published and shared in a social environment, such as a blog, wiki
or video hosting site.
www.capilanou.ca/help/login-page/active-cms/glossary.html
Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy.
This includes blogs, social networks, social news, wikis, etc.
webtrends.about.com/od/web20/a/web20-glossary_2.htm
A common thread running through all definitions of social media is a
blending of technology and social interaction for the co-creation of value.
Wikipedia
Social Media
• Blogs: Blogger, LiveJournal, TypePad,
WordPress
• Microblogging: Twitter, Google Buzz, Tumblr
• Location-based social networks: Foursquare,
Facebook places
• Social networking: Facebook, Hi5, LinkedIn,
MySpace, Orkut
• Wikis: Wikia, Wikipedia
• Social bookmarking: Delicious, StumbleUpon
• Social news: Digg, Reddit
• Photography and art sharing: deviantArt, Flickr,
Photobucket, Picasa, SmugMug
• Video sharing: YouTube, Dailymotion
• Livecasting: Livestream,,Skype
• Music and audio sharing: Pandora Radio,
Last.fm, MySpace Music,
• Presentation and document sharing: scribd,
SlideShare
• Product reviews: epinions.com, MouthShut.com
• Business reviews: Customer Lobby, Yelp, Inc.
• Community Q&A: Askville, EHow, Stack
Exchange, WikiAnswers, Yahoo! Answers
• Virtual worlds: Active Worlds, Forterra Systems,
Second Life, The Sims Online
• Game sharing: Kongregate, Miniclip
Examples
Name Region Registered users
Facebook Worldwide 500,000,000
Qzone Mainland China 380,000,000
Twitter Worldwide 175,000,000
51.com Mainland China 160,000,000
MySpace Worldwide 130,000,000
Renren Mainland China 120,000,000
Bebo Worldwide 117,000,000
Vkontakte Russia and former Soviet Republics 110,578,500
Orkut India and Brazil 100,000,000
Friendster Southeast Asia 90,000,000
hi5 India, Thailand, Africa and Latin America 80,000,000
LinkedIn Worldwide 80,000,000
Kaixin001 Mainland China 75,000,000
Tagged Worldwide 70,000,000
Badoo Europe and Latin America 69,000,000
Odnoklassniki Russia and former Soviet Republics 45,000,000
Flickr Worldwide 32,000,000
Last.fm Worldwide 30,000,000
Mixi Japan 24,323,160
Skyrock French speaking countries 22,000,000
LiveJournal Worldwide 17,564,977
StumbleUpon Worldwide 10,600,000
deviantART Worldwide 9,040,962
delicious Worldwide 8,822,921
Why should you care about company data in the social media world?
The big issue:
Loss of control
What can happen?
• Your staff give away your data
• Your data moves out of your control
• Your data gets damaged
• Your staff take your data with them
Your staff give away your data
• Possible scenarios:
– Staff upload internal documents or presentations on Scribd
– Staff describing internal processes / information on
LinkedIn group discussions
Your data moves out of your control
• Possible scenarios:
– Your organisation’s YouTube account gets suspended
– A staff member uses their personal account to set up your
corporate presence and leaves
– Staff members use a hosted / community site to conduct
discussions and store documents
Your data gets damaged
• Possible scenarios:
– Your YouTube videos are taken down by an ex-staff
members
– Your organisation’s Wikipedia’s entry gets changed
Your staff take your data with them
• Possible scenarios:
– A staff member is the owner of a LinkedIn discussion
group and leaves
– A staff member moves all of your organisation’s contacts to
LinkedIn and leaves
What can you do?
Your staff give away your data
• Possible measures:
– Policies
– Education on Intellectual Property
– Firewalls / Software
Your data moves out of your control
• Possible measures:
– Use central organisation accounts for each social media
site (rather than personal accounts)
– Use a central email address to enable password resets
– Have a central repository of accounts and passwords
– Make sure that all staff using social media sites are aware
of policies and terms of service
Your data gets damaged
• Possible measures:
– Regularly monitor sites
– Keep an internal backup of all text / images / videos
Your staff take your data with them
• Possible measures:
– Use central accounts to set up any social media sites
– Ensure that employment contracts contain adequate
protection
– Educate staff on policies and rules
Your staff take your data with them
• Possible measures:
– A staff
Questions?
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