chilean wine
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Chilean WineHigh value to the American consumer,
unique quality and taste, gaining market share globally
Ross Friedman, Trade Attaché, 12.7.2015
Language and GreetingSpanish (castellano) is the official language
Men shake hands Women pat each other’s arm or shoulder
“Buenos dias", "buenas tardes“, or "buenas noches“ (good morning, afternoon, or evening)
Ex: Good afternoon! My name is Ross. *shakes hand*En Espanol: Buenas tardes! Me llamo Ross!.*shakes hand*(Culture and Language)
Political, Social, & CulturalRepresentative democratic republic/ constitutional republicMulti party system
Stable political & prosperous economic atmosphere since 1990
Most Chileans are Roman Catholic
Family has huge role in Chilean culture
Human Resource, Skills, Transportation,
TelecommunicationSlight shortage of technical skills, abundance of lawyers,
psychologists, and journalists (soft skills)
97 motor vehicles per 100 people 81 airports, 21.98 per 1 million people (Chile Labor Stats)
Most advanced telecommunications South America 27 million telephone lines, 7 million internet users (2009) (Central
Intelligence Agency)
Economy & Exchange RatesMarket economyHigh foreign trade, strong financial institutionsStrongest sovereign bond rating in South America
One of South America’s strongest economiesTop exports: copper, ores, fish, fruit, wood, alcoholic beveragesDiversifying copper dependant economy (28.2% of total exports, largest world producer)
Financial System/ Banking25 national commercial banks promote flow of credit This promotes economic growth domestically and globally
Many international banks form ABIFABIF keeps in touch with international market
Chilean Central Bank is like our federal reserve
Stock market has grown over past two decades Has been reformed for security & lower risk
Chile’s Trade Policies and Organizations
Economy supports global free tradeTwenty-two trade agreements, sixty countriesAgreements with European Union, Mercosur, China, India,
South Korea, and Mexico
Joined the US and ten other countries in Trans-Pacific Partnership trade agreement
Chilean Wine HistorySpanish settled in the 1500’s, started wine growing
Set up as “wine republic” for SpainMet with backlash from Chilean colonists & natives
Later, French brought cuttings from home, Bordeaux varieties in the 1800’s
Exports of wine important in the 1880s & 1900’s Europe struck with disease, Chile supplied wine Chile remained unaffected by grape diseases
Trading Policies Wine is in all global trade agreementsIncrease production to supply the policies
“Wines of Chile” promotes to foreign marketsGovernment supplemented & promotes to US
Production and exports regulated & certified by (SAG) SAG samples all wine, issues export certificatesCertificates include origin and quality
Target Markets
(Wines of Chile)
(Wines of Chile)
Production and ExportsMain export market is US, followed by the UKLooking to expand in Asia
Bottled and bulk wine are being exportedStarting to capitalize upon the premium segment
$76.98 billion aggregate exports (2014 est.) (12.3% is to US) (Central Intelligence Agency)
Aggregate exports to US: $9.47 billion (Central Intelligence Agency)
High value to the American consumer,
unique quality and taste, gaining market share globally!
Try it!
Works CitedCulture and Language (2014, May 7). In Chile Inside. Retrieved November 2, 2015.
BBC News. (2015, March 3). Chile country profile - Overview. In BBC News. Retrieved Nov 15, 2015.
Central Intelligence Agency. (2015, November 19). South America: Chile. In The World Factbook. Retrieved November 15, 2015.
United States Department of Agriculture. (2015, November 19). Chile Wine Annual Report. In USDA Foreign Agricultural Service. Retrieved November 15, 2015.
Just Landed. (2015, March 8). Banking in Chile. In Everything you need to live abroad - connecting expats worldwide. Retrieved November 3, 2015.
Wines of Chile. (2010, November 10). Strategic Plan 2020: International Market. In Wines of Chile.org. Retrieved December 6, 2015.
Morss, E. R. (2014, June 17). Marketing Strategies of the Southern Hemisphere Wine Producers. In morssglobalfinance.com. Retrieved November 3, 2015.
"Chile Labor Stats", NationMaster. Retrieved from http://www.nationmaster.com/country-info/profiles/Chile/Labor
rateslist.com. (n.d.). Exchange Rate Trends. In Rates List. Retrieved December 8, 2015.
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