children's international hits and tv consumption patterns

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Children’s international hits and TV consumption patterns

This presentation is an abstract of the conference held by Léa Besson, Media Consultant, HMR Kids Summit (Cologne – August 25th, 2015)

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Kids TV Consumption 1

17/09/2015

3 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

Kids TV Consumption

17/09/2015

TV faces a growing equipment rate in electronic devices

1 Source: Home Devices 4th quarter 2014 / Mediametrie

64.3%

of kids aged 4-14 live in a household that is equipped with a tablet1

Households are more and more equipped

94.7%

of kids aged 4-14 live in a household that is equipped with a computer1

4 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

Kids TV Consumption

And children continue to watch TV

Methodology: Daily Viewing Time per individual among children demo over 2014 Europe: Belgium, Denmark, Finland, France, Germany, Italy, Norway, Poland, Portugal, Russia, Spain, Sweden, UK, Czech Republic North America: Canada (English), USA

3:20

Europe

2:08

Australia (Regional)

2:00 North

America

Portugal

3:55 2:45

Italy

1:58

France =

17/09/2015

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Local channels on top 2

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6 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

Local channels on top

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Local kidcasters continue to grow stronger

#1 kids’ channel among

Preschoolers

#1 kids channel among

All children

Australia (Regional)

+1.9 points

14% shr

Denmark

+2.3 points

16.6% shr

Sweden

+4.8 points

31.1% shr

France

+0.3 points

11.6% shr

Sweden

+5.5 points

48.3% shr

France

+1 point

15.3% shr

Australia (Regional)

+1.8 points

40.1% shr

Russia

+4.1 points

16.5% shr

UK

+0.2 points

11.7% shr

Market shares on total day / July-December 2014 – comparison with July-December 2013

7 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

Local channels on top

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On VOD platforms local players also compete with international giants

Pure players Traditional players

Spec

ialis

ts

Gen

eral

ists

(wit

h ki

ds c

onte

nt)

NB: This mapping is not an exhaustive list of all the platforms available in each country

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Content is the key 3

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9 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

Content Is the key

75%

15% 10%

35%

60%

5% 20%

25% 55%

65% 18%

17%

52% 24%

24%

Methodology: Europe: Belgium, Denmark, Finland, France, Germany, Italy, Norway, Portugal, Spain, Sweden, UK World: Europe, Canada English, Indonesia, Malaysia, Philippines, Russia, South Korea, Taiwan,Thailand, Turkey, UK, USA

WORLD

PORTUGAL SWEDEN

Trend between July-Dec. 2013 & July-Dec.2014

EUROPE

ANIMATION

LIVE ACTION

FACTUAL / ENT

FRANCE

Animation still in children’s heart in many countries Programs featuring in the top 20 shows by country (July-December 2014)

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10 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

True and everlasting friendships: travelling hits and new successes Content Is the key

Travelling Hits New Successes

CANADA ENGLISH, ITALY, MALAYSIA,

SPAIN, TAIWAN, USA

SpongeBob SquarePants

19.4% shr on Cbeebies – chl 4-6

#4

Lassie

UNITED KINGDOM

Kate & Mim-Mim

FRANCE

122,900 4-9s On Karusel

#10

Masha and the Bear GERMANY, INDONESIA,

ITALY, RUSSIA

25.1% shr On Clan – chl 4-6

213,000 4-14s on TF1

#5

NEW in Germany – June 2015

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Programs featured in the top 20 shows by country (July-Dec 2014)

11 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

Conclusion

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Conclusion

In a multiscreen environment TV remains the #1 screen in children’s heart

Local and international broadcasters fight hard to attract viewers

Content is the key and many big themes gather children, among them stories of friendship, science and heroes

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Meet us at MIPCOM to get further information about the KIDS TV Report

Jacques Balducci Deputy Sales Director +33 (0)1 47 58 94 34 jbalducci@eurodatatv.com

Your contact at Eurodata TV Worldwide