chfa 2012 how to attract loyal supplement buyer

How to Attract the Loyal Supplement Buyer

New Awareness of Nature, Wellbeing, Fitness

Earth Day 2012

Walk the road from your customer’s perspective

3 Goals for Today

1. How to Be Awesome2. Power of the Web3. Best Ideas Exchange

**3 new ideas for your store

Quiz

Who is the #1 influencer of

natural health products today?

1. Know Your Audience

Quiz

Who is your target

audience?

Natural Health ContinuumCore Customers Mid-level customers Periphery customers

Awareness LadderConvinced – ready to buy

Your solution

Solutions exist

Problem No problem

How to Use Awareness Ladder1. What is current level of awareness? 2. What are they looking for right now?

3. What are they open to?

4. What will get their attention?

5. How can you help them take the next step?

Be Awesome!

1. Customer Service & Staff2. Products & Merchandising3. Marketing

Be Unique

Quiz

What is one thing your store

does that is unique?

Be the Expert

Provide Guidance & Education

Remember Names & Preferences

Events – Partner with Suppliers

Find the Fabulous Finds –CHFA!

Be the Hello of the Day!

Do you have a website?

Astounding Web Stats

80% research products online before buying locally

69-84% search for health info82% search for local businesses

44% local business have websites

Are they finding you?

4. Content is…

Social Media Sales Funnel

Sharing ideas: 3 Best ideas for

getting loyal customers

*5 Step System for Fresh Customers Daily*Best ideas from CHFA Lynda Goldman: 514 336-4339Lynda@LyndaGoldmanCopywriting.com