chernobyl diaries report2

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Chernobyl Diaries(Warner Bros)

Online, Social Media and Print CampaignDMA: Los Angeles

Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign• Campus Circle worked on marketing the release of the

Chernobyl Diaries in Los Angeles. This report recapsour efforts on multiple levels including:

• Online Marketing through CampusCircle.comBanner Ads, Newsletter Advertising, Trailer/Online EditorialPostings, Dedicated Emailing, Sweepstakes Hosting and aFilm Screening

• Social Media - Campus Circle utilized its own SocialMedia channels to promote the release of the ChernobylDiaries. We disseminated original content we producedfor the movie through our Facebook and Twitter pagesalong with various other efforts of outreach.

• Campus Circle - We utilized our free weekly newspaperin L.A. as a marketing tool to promote the release of thefilm.

Campaign stats fromCampus Circle’s outreach

Banner Advertising -76,358 impressions, 143 clicksDedicated Email - 27,648 sent, Total Opens - 3,257, Total clicks - 566

Newsletter Banner Ad - 1 wk, 28,000 emails per week, 41 clicksCalendar Listing - 171 Page Views

Social Media - Campus Circle channels: Facebook - 52,505; Twitter- 2,620Sweepstakes page - 681 page views

Screening Page - 813 page viewsMovie Trailer on website - 104 page views

Online Editorial - 164 page viewsPrint Ad - 30k circ., 90k readership, 500 retail/40 schools

Campaign Duration - 7 DaysTotal Page Views - 5,190

Total Clicks - 750

Lucifers Pizza/ChenobylDiaries Promotion

• Lucifers Pizza is a pizza joint in the LosFeliz area. It’s damned good pizza.

• Featured in the “Best of L.A.” issue of LAWEEKLY. [Fall 2011]

• Campus Circle set up a promotion withLucifers to promote the release ofChernobyl Diaries. The promotionincluded pizza box toppers, posterdisplays and giveaways to customers.

Lucifers Pizza/Chernobyl Diaries Promo. #2

Lucifers Pizza/Chernobyl Diaries Promo. #3

Lucifers Pizza/Chernobyl Diaries Promo. #4

Banner Advertising• Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads ran throughout 95% of the site. Our monthly traffic currently averages 519,000page views and 140,000 unique visitors. The banner ads had a combined 75,358impressions and 133 clicks in 8 days. The value of the banner ads was $755.00.

Newsletter Advertising

• Banner advertising for the filmappeared in our weekly emailnewsletter for the week ofrelease.

• The Campus Circle weekly emailnewsletter reaches 28,000members per week in thegreater Los Angeles area. Thebanner ads had 41 combinedclicks.

• The total value of the bannerads over two weeks was$600.00.

Bit.ly Tracking Stats

• Campus Circle usedbit.ly as a third partytracking service totrack click throughsfor the followingonline components:

• Newsletter Campaign• To date, there are 41

clicks for thenewsletter banner ad.

Dedicated Email Campaign• Campus Circle sent out a

dedicated email to promotethe release of the film.

• The stats for the email wereas follows:

• Emails sent: 27,648• Total Clicks: 529• Total Opens: 3,061• Value = $1,200.00

Campus Circle - Online Editorial

• Chernobyl Diaries content featuredon CampusCircle.com has beenviewed 164 times in 2 days. Thearticle includes the film trailer andlink backs to the official website anda ticket purchase page.

•• Campus Circle website traffic

averages:• 519,000 page views/month• 140,000 unique visitors/month

Chernobyl Diaries Calendar Listing• The Chernobyl Diaries

calendar listing had 171page views to date.

Film Trailer on website

• The trailer for theChernobyl Diariesappears on our website.To date, the trailer pagehas been viewed 104times.

Screening Page• The film screening page

for Chernobyl Diaries had813 page views in 7 days.

Sweepstakes• The film sweepstakes has

467 entries in 7 days onour website. Thesweepstakes page hasbeen viewed 681 times todate.

Sweepstakes Stats - Age

Sweepstakes Stats - Gender

Sweepstakes Stats - Ethnicity

Sweepstakes Stats - Status

Campus Circle - Social Media

Campus Circle utilized its ownSocial Media channels to promotethe release of Chernobyl Diaries.We disseminated original contentwe produced for the film throughour Facebook and Twitter pagesalong with various other efforts ofoutreach. The following picturesrecaps some of our approach.

Facebook Likes: 52,504Twitter followers: 2,620

Total Value = $1,075.00

Campus Circle - Social Media 2

Print ad in Campus CircleRelease date ad - 5/24 issue