chc women mediaentrep

Clearhealthcosts.com. Jeanne Pinder, CEO, jeanne@clearhealthcosts.com, 914-450-9499

Bringing transparency to health care

by telling people what stuff costs.

The problem

• No one knows health prices in advance• Prices for the same procedure vary 10x

in the same locale.

Our solution

• We’re telling people real health-care prices..

• An MRI: $350 or $3,500? • An IUD: $175 or $1,156?• A mammogram: $56 or $2,786.95?

clearhealthcosts.com

1. The customer piece

• Women: They make 80-90% of health-care decisions

• Uninsured, high-deductible • News organizations

2. The tech piece

• Hiring devs: Portland, NYC, Vietnam, Lincoln, Neb., Cleveland, Kiev and Paris

• Project management and scoping/specs• Web site design—DB design—wireframing—

Python or Rails or Java, oh my!?• It’s not rocket science

3. The money piece

• Business to consumer (ads/sponsorships, freemium subscription)

• Business to business (widgets, consulting, business services)

• CHC as a service provider and developer resource

Networks work

• My three grant organizations. I lurve them.• Women (IWMF, J-Lab, xx in tech, techlady

mafia)

• Less so: The startup world• Less so: The health ecosystem (a lot of

pressure for business as usual)

What’s new? What’s next?

• Timing matters.• We’re now in 7 metro areas• 50% of our traffic is mobile• Crowdsourcing

Crowdsourcing with WNYC

Lessons learned

• When they say “no” it means “not yet”• Listen to your customers (vasectomies! STD

testing!)• Most important: Solve a really big problem.

Clearhealthcosts.com. Jeanne Pinder, CEO, jeanne@clearhealthcosts.com, 914-450-9499

Props for CHC--“Phenomenal!... Jeanne is pioneering what I like to call the ‘Travelocity of health services’ field.” –

Todd Park, CTO of US (ex-CTO, Health & Human Services)--The “most impressive presentation of the night came from Jeanne Pinder, the founder and CEO of

clearhealthcosts, a startup dedicted to increasing the transparency of the healthcare industry.” – Betabeat, The New York Observer, 8-22-12

--Our crowd-sourced birth control pill price lists and maps featured on the Rachel Maddow blog--”great set of demos at #NYTM: @chcosts @Docracy@brewsterapp @divide @ConditionOne

especially” (esther dyson tweeted us!)--”This is one of the most useful websites I have seen in years. Great job @chcosts. #NYTM

ow.ly/dDNi6”--"ClearHealthCosts is using the wisdom of the crowds to shine a light into the health industry's darkest

corners.“ – Mark Potts, co-founder, Washingtonpost.com and Internet entrepreneur– CHC “...has created the sort of transparency around health costs that the MA government has been

promising for years -- and failing to deliver.... It is a model for what health care consumers around the country need.” – Carey Goldberg, co-host WBUR’s CommonHealth blog

--”It’s about time. Clear price information so we can make informed health care choices. We’ve been needing this for years.” --Robert Field, Professor of Law and Public Health, Drexel University

--”Thanks to sites like ClearHealthCosts, price transparency is on the way…ClearHealthCosts will add great value.” – Dr. Neel Shah, founder, costsofcare.org, a Boston nonprofit working to expand the discourse on health spending

Our sweet spot

Women in their 20’s and 30’s. Many are uninsured, and they use health care for reproductive matters, while their male peers do not.

These women are upset about prices. They like to share. They’re used to shopping online.

The transparency ecosystem