charitycomms manchester workshop

Steve Connor

We are ten

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ABOUT US

staff members

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Born in the Ukraine, currently in the Northern Qtr

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WE DO

OUR CLIENTS

Design

Film Web

Copywriting

PR

Strategy &Reseaech

logo

communications for a sustainable future

a bit of theory

Is evil something you are? Or is it something you do?American Psycho

From Richard Wurhman’s Information Anxiety

vs.

800MB PER PERSON PER YEAR

UC Berkeley's School of Information Management and Systems

What did you just ?

Sustainability 151 Cheap Flights

102 Porn

would love to i will if you will not on your nelly

10|65|25

getting it right

The weirder you're going to behave, the more normal you should look.P.J. O’Rourke

internal=external

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Hmmm... interesting

So what’s the deal?

Okay, I’m on board!

Let’s tell the world!

PRECONTEMPLATION !!CONTEMPLATION !!PREPARATION !!ACTION !!MAINTENANCE !TERMINATION !

People are not intending to take action in the foreseeable future. !People are intending to change in the next 6 months. !People have made specific overt modifications in their life styles. !People are intending to take action in the immediate future. !People are working to prevent relapse. !Individuals are sure they will not return to their old unhealthy habit as a way of coping.

1 to 1 Telephone

Presentation Email Event

Direct mail Printed material

Newspaper TV / radio

Advert Website

effectiveness reach

effectiveness reach SOCIAL MEDIA

CLEAR CALL TO ACTION

AUDIENCE IDENTIFIED

Recycle, or we kill the kittens.

SMILE PLEASE

our practice

CAN YOU SEE THE LANDMINES?

THEY CAN’T EITHER.

GIVE NOW AND SAVE LIVES.

Children running down a path in Luau, Angola. On both sides, there are landmines.

What your money buys

£15 Clears 10 square metres of land

£220 Buys a GPS system, so our community liaison teams can map suspect areas precisely

£30 Pays for MAG to deliver a session to teach about the dangers of landmines

£100 Buys protective headwear

£66 Pays for a mine detection dog and handler for a day

I would like to help MAG save even more people across the world

The great outdoors

The real beauty of the Western Lake District lies in the undiscovered places – the rugged fells, the natural allure of the coast and the tranquil lakes brimming over with such beauty that, once discovered, you might want to keep to yourself!

The valleys are truly inspiring. Eskdale, Ennerdale, Borrowdale – the lowland landscapes are peppered with farms, forests, villages and streams. Whether you’re on a gentle short stroll or a more ambitious hike, the Western Lake District makes for the perfect adventure, safe in the knowledge that there’s a warm welcome at one of the pubs, inns or hotels on your return.

And if you’re looking for adrenaline filled escapades, you’ll be spoilt for choice in the Western Lake District. Kite surfing, rock climbing, ghyll scrambling, mountain biking – if getting the adrenaline pumping is your thing, then this is the place for you.

Don’t miss

Wasdale awaits As the deepest lake in England and voted Britain’s Favourite View, Wast Water already has outstanding credentials; but the views across the whole of the Wasdale Valley are breathtaking. Dramatic mountains rise like a huge amphitheatre from the shores of Wast Water, creating the backdrop for your next adventure. You can take to the water in a canoe, kayak or rowing boat. For landlubbers there is climbing, walking, biking, abseiling, horse riding – whatever you choose to do, Wasdale is an amazing location.

Scafell Pike Whether you’re tackling Scafell Pike on its own or as the middle leg of the ‘Three Peaks Challenge’ (sandwiched between Ben Nevis in Scotland and Snowdon in Wales), the sheer achievement of scaling England’s highest mountain is something you will never forget. There are a number of ascents to choose from but no matter which route you take, each affords spectacular views of Wasdale, Eskdale and even across to Wales on a clear day.

Coastal adventures If you’re heading to the coast for the wildlife and birdwatching opportunities, planning a coastal walk or even taking to the sea on a boat trip, the Western Lake District can offer all kinds of shoreline adventures. Our expansive beaches are the perfect place to take the sea air and truly relax. It’s also the place to set off on your Coast to Coast walk or C2C cycling adventures – a challenge of endurance that take in some of the most beautiful scenery in the British Isles. One place that should be on everyone’s itinerary is the Solway Firth – it’s easy to see why it is has been designated an Area of Outstanding Natural Beauty.

Brilliant Bassenthwaite Technically the only ‘lake’ in the Lake District, Bassenthwaite is suitably impressive. And with no settlements on its shores, Bassenthwaite is the epitome of ‘getting away from it all’. Seek out Blackstock Point and you’ll be rewarded with incredible views. Honestly, we challenge you not to be impressed.

www.western-lakedistrict.co.uk

1 Wast Water 2 Cumbrian

Heavy Horses3 Ghyll scrambling 4 Kite surfing 5 Derwentwater 6 Drigg Beach 7 Whitehaven Marina

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www.golakes.co.uk/adventure

Download or order FREE walking and cycling guides, to discover fantastic new routes and places in the Western Lake District.

Leave the crowds behind to enjoy the beautiful coastlines, stunning scenery and peaceful fell tops of the other side of the Lake District.

Western Lake District The area

View our interactive map at: www.western-lakedistrict.co.uk/map

1 Silloth on Solway2 Allonby

Solway Area of Outstanding Natural Beauty3 Maryport Maritime Museum

Lake District Coast Aquarium – Maryport Maryport Marina

4 St Bees Beach & RSPB Reserve5 Silecroft6 Haverigg (near Millom)

Food & Drink

Heritage

Adventure

Tourist Information Centres

Coastal

32 Maryport: 01900 811 45033 Cockermouth: 01900 822 63434 Keswick: 01768 772 64535 Whitehaven: 01946 598 91436 Egremont: 01946 820 693

Food & Drink

Heritage

Adventure

Tourist Information Centres

Coastal

21 UNESCO World Heritage Site, Allonby 22 Crosscanonby Salt Pans23 Senhouse Roman Museum24 Wordsworth House – Cockermouth25 Workington Hall26 John Ruskin Memorial Friars Crag

– Derwentwater (near Keswick)27 The Rum Story – Whitehaven

The Beacon Museum – Whitehaven Whitehaven Harbour

28 Watendlath (near Derwentwater)29 Egremont Castle30 Hard Knott Roman Fort – Eskdale 31 Ravenglass Roman Bath House

Muncaster Castle Ravenglass and Eskdale Railway

Food & Drink

Heritage

Adventure

Tourist Information Centres

Coastal

7 Hadrian’s Wall Path – Bowness on Solway Hadrian’s Wall Cycleway – Bowness on Solway

8 RSPB Campfield Marsh Reserve – Bowness on Solway

9 Bassenthwaite Lake10 Bassenthwaite Osprey Project11 Whinlatter Forest Go Ape!12 Derwentwater SSSI

Keswick Launch on Derwentwater13 Loweswater14 Crummock Water (near Loweswater)15 Ennerdale Water16 Longlands Lake (Egremont)17 Scafell Pike18 Wast Water19 Duddon Valley ‘Three Jewels of Lakeland’ Walks20 Hodbarrow RSPB Reserve (near Millom)

Food & Drink

Heritage

Adventure

Tourist Information Centres

Coastal

Western Lake District The other side of the Lakes

Western Lake District The other side of the Lakes

If you’re looking for natural beauty and rural charm, a place to escape the crowds and find real countryside adventures, visit the Western Lake District. It’s a special place, where Wordsworth lived and Wainwright walked, a place where secluded beaches and unspoilt countryside go hand in hand with a rich Roman and maritime heritage.

If you love the Lake District, the Western Lake District is home to many of the assets that make this area truly special – both Scafell, England’s highest mountain and Wast Water, the deepest lake, are here.

Unique to the Western Lake District is its stunning coastline. It’s perfect for shoreline adventures, taking to the sea and coastal walks. The Coast to Coast Walk, which takes in some of Northern England’s most spectacular scenery, starts right here on our coast. A large stretch of the coast is a designated Area of Outstanding Natural Beauty – the birds, wildlife and coastal environment make up a distinctive and precious landscape. The Solway Firth is truly beautiful and watching the glorious sunsets over the Irish Sea is something you’ll never forget.

Uncovering the heritage of the Western Lake District will take you on a fascinating journey back in time – ancient castles, Iron Age forts, historic harbours and even tales of smugglers and slaves are an important part of what makes this area what it is. And with so many towns and villages scattered along the coast and across the countryside, you’re sure to find the perfect place to sample the local food and drink, explore the wealth of independent shops or use as a base for a longer stay.

Tempted? Read on to find out more about the Western Lake District and create your perfect break…

Cover image: Skelgill Bank, Catbells towards Bassenthwaite

Image left: Sunset at Drigg Beach www.western-lakedistrict.co.uk

Western Lake District The area

View our interactive map at: www.western-lakedistrict.co.uk/map

1 Silloth on Solway2 Allonby

Solway Area of Outstanding Natural Beauty3 Maryport Maritime Museum

Lake District Coast Aquarium – Maryport Maryport Marina

4 St Bees Beach & RSPB Reserve5 Silecroft6 Haverigg (near Millom)

Food & Drink

Heritage

Adventure

Tourist Information Centres

Coastal

32 Maryport: 01900 811 45033 Cockermouth: 01900 822 63434 Keswick: 01768 772 64535 Whitehaven: 01946 598 91436 Egremont: 01946 820 693

Food & Drink

Heritage

Adventure

Tourist Information Centres

Coastal

21 UNESCO World Heritage Site, Allonby 22 Crosscanonby Salt Pans23 Senhouse Roman Museum24 Wordsworth House – Cockermouth25 Workington Hall26 John Ruskin Memorial Friars Crag

– Derwentwater (near Keswick)27 The Rum Story – Whitehaven

The Beacon Museum – Whitehaven Whitehaven Harbour

28 Watendlath (near Derwentwater)29 Egremont Castle30 Hard Knott Roman Fort – Eskdale 31 Ravenglass Roman Bath House

Muncaster Castle Ravenglass and Eskdale Railway

Food & Drink

Heritage

Adventure

Tourist Information Centres

Coastal

7 Hadrian’s Wall Path – Bowness on Solway Hadrian’s Wall Cycleway – Bowness on Solway

8 RSPB Campfield Marsh Reserve – Bowness on Solway

9 Bassenthwaite Lake10 Bassenthwaite Osprey Project11 Whinlatter Forest Go Ape!12 Derwentwater SSSI

Keswick Launch on Derwentwater13 Loweswater14 Crummock Water (near Loweswater)15 Ennerdale Water16 Longlands Lake (Egremont)17 Scafell Pike18 Wast Water19 Duddon Valley ‘Three Jewels of Lakeland’ Walks20 Hodbarrow RSPB Reserve (near Millom)

Food & Drink

Heritage

Adventure

Tourist Information Centres

Coastal

Project: The other side of the LakesClient: West Cumbria Tourism

24 hour clock

Lecture block timesBuilding open

24 hour clock

Daily energy limit

Green is good, we’ve kept within our limit.Red is bad, it means we’ve used too much.

Today’s hourly energy use results.

06

12

18

20

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20.38

Between 7-8pm we were 20% under our energy limit.

Nice one energy savers!Here’s a kitten...

Nice oneenery savers!

Massiveenergy fail

And finally a few golden oldies

PFE SELL OFF England, 2010

“BOREDOM IS ALWAYS COUNTER REVOLUTIONARY. ALWAYS.” Guy de Bord

THANK YOU!