chapter 41 managing local events goals describe three types of plans necessary for organizing...
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CHAPTER 4CHAPTER 4 11
MANAGING MANAGING LOCAL EVENTSLOCAL EVENTS
GOALSGOALS Describe three types of plans necessary Describe three types of plans necessary
for organizing entertainment events.for organizing entertainment events. Explain the importance of budgets as Explain the importance of budgets as
related to entertainment management.related to entertainment management. Describe the management necessary for Describe the management necessary for
major events.major events.
CHAPTER 4CHAPTER 4 22
Managing Local EventsManaging Local Events
By: Meghan HatcherBy: Meghan Hatcher
Georgia CTAE 2010Georgia CTAE 2010
CHAPTER 4CHAPTER 4 33
THE IMPORTANCE THE IMPORTANCE OF PLANNINGOF PLANNING
Business planBusiness plan GoalsGoals ObjectivesObjectives
Financial planFinancial plan IncomeIncome ExpensesExpenses ProfitProfit
Marketing planMarketing plan
CHAPTER 4CHAPTER 4 44
STRATEGIC PLANNINGSTRATEGIC PLANNING
Long-term preparationLong-term preparation Strengths and weaknessesStrengths and weaknesses GoalsGoals
CHAPTER 4CHAPTER 4 55
PRODUCING THE EVENTPRODUCING THE EVENT
Setting the budgetSetting the budget Dividing the workDividing the work
CHAPTER 4CHAPTER 4 66
MAJOR EVENTSMAJOR EVENTS
New Year’s Eve in Times SquareNew Year’s Eve in Times Square Macy’s Thanksgiving Day ParadeMacy’s Thanksgiving Day Parade
CHAPTER 4CHAPTER 4 77
LESSONLESSON 4.24.2
MANAGING MANAGING COLLEGE EVENTSCOLLEGE EVENTS
GOALSGOALS Define the four types of economic utility as Define the four types of economic utility as
they relate to collegiate entertainment they relate to collegiate entertainment events.events.
Describe the factors of production in a Describe the factors of production in a market economy.market economy.
Explain how universities increase Explain how universities increase revenues through entertainment events.revenues through entertainment events.
CHAPTER 4CHAPTER 4 88
ECONOMIC ENVIRONMENTECONOMIC ENVIRONMENT
Supply and demandSupply and demand UtilityUtility
Form utilityForm utility Possession utilityPossession utility Time utilityTime utility Place utilityPlace utility
CHAPTER 4CHAPTER 4 99
FACTORS OF PRODUCTIONFACTORS OF PRODUCTION
Natural resourcesNatural resources LaborLabor Capital goodsCapital goods EntrepreneurshipEntrepreneurship
CHAPTER 4CHAPTER 4 1010
ECONOMIC SYSTEMSECONOMIC SYSTEMS
Market economyMarket economy ScarcityScarcity CapitalismCapitalism SocialismSocialism CommunismCommunism
CHAPTER 4CHAPTER 4 1111
COLLEGIATE EVENTSCOLLEGIATE EVENTS
NCAA TournamentNCAA Tournament Entertainment eventsEntertainment events HomecomingHomecoming
CHAPTER 4CHAPTER 4 1212
LESSONLESSON 4.34.3
MANAGING PROFESSIONAL MANAGING PROFESSIONAL SPORTSSPORTS
GOALSGOALS Describe the job positions and Describe the job positions and
responsibilities involved in sports responsibilities involved in sports management.management.
Explain the importance of community Explain the importance of community involvement for professional sports teams.involvement for professional sports teams.
CHAPTER 4CHAPTER 4 1313
SPORTS SPORTS MANAGEMENT JOBSMANAGEMENT JOBS
RequirementsRequirements Knowledge of businessKnowledge of business Long workweeks including night and weekend Long workweeks including night and weekend
hourshours Employment outlookEmployment outlook
CompetitiveCompetitive GrowingGrowing
CHAPTER 4CHAPTER 4 1414
EXAMPLE OF SPORTS EXAMPLE OF SPORTS MANAGEMENT JOB TITLESMANAGEMENT JOB TITLES
Marketing and Promotions DirectorMarketing and Promotions Director Corporate Sales DirectorCorporate Sales Director Director of Ticketing and FinanceDirector of Ticketing and Finance Sporting Goods Sales ManagerSporting Goods Sales Manager Facilities CoordinatorFacilities Coordinator Athletic Business ManagerAthletic Business Manager Fitness ManagerFitness Manager
CHAPTER 4CHAPTER 4 1515
COMMUNITY INVOLVEMENTCOMMUNITY INVOLVEMENT
Community relations coordinationCommunity relations coordination Catering to young fansCatering to young fans
CHAPTER 4CHAPTER 4 1616
LESSONLESSON 4.44.4
MANAGING MANAGING OTHER EVENTSOTHER EVENTS
GOALSGOALS Explain the various types of organizational Explain the various types of organizational
structures.structures. Describe the value of special events and Describe the value of special events and
their importance during shoulder periods.their importance during shoulder periods.
CHAPTER 4CHAPTER 4 1717
ORGANIZATIONAL ORGANIZATIONAL STRUCTURESTRUCTURE
Line organizationsLine organizations Unity of commandUnity of command Span of controlSpan of control Line-and-staff organizationsLine-and-staff organizations Matrix organizationsMatrix organizations Team organizationsTeam organizations Self-directed work teamsSelf-directed work teams
CHAPTER 4CHAPTER 4 1818
BUSINESS BUSINESS ORGANIZATIONORGANIZATION
Centralized organizationsCentralized organizations Decentralized organizationsDecentralized organizations Flattened organizationsFlattened organizations
CHAPTER 4CHAPTER 4 1919
MORE THAN MORE THAN A THEME PARKA THEME PARK
Making the bad times goodMaking the bad times good Creating a special eventCreating a special event Marketing and salesMarketing and sales
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