chapter 11, part 1 shaping public opinion. i. public opinion & where it comes from

Chapter 11, Part 1

Shaping Public OpinionShaping Public Opinion

I. Public Opinion & where it I. Public Opinion & where it comes fromcomes from

I. Public Opinion & where it I. Public Opinion & where it comes fromcomes from

• What do you think about• Abortion?• Death Penalty?• Taxes?

I. Public Opinion & where it I. Public Opinion & where it comes fromcomes from

• What do you think about• Abortion?• Death Penalty?• Taxes?

• Does your opinion shape public policy?

I. Public Opinion & where it I. Public Opinion & where it comes fromcomes from

• What do you think about• Abortion?• Death Penalty?• Taxes?

• Does your opinion shape public policy?– The War in Iraq…has public opinion

shaped policy?

a. Opinions are like _________, a. Opinions are like _________, everyone has one.everyone has one.

a. Opinions are like _________, a. Opinions are like _________, everyone has one.everyone has one.

• Public opinion is the total of all the opinions out there on an issue

a. Opinions are like _________, a. Opinions are like _________, everyone has one.everyone has one.

• Public opinion is the total of all the opinions out there on an issue

• Influenced by many factors

a. Opinions are like _________, a. Opinions are like _________, everyone has one.everyone has one.

• Public opinion is the total of all the opinions out there on an issue

• Influenced by many factors– family; shared experiences

a. Opinions are like _________, a. Opinions are like _________, everyone has one.everyone has one.

• Public opinion is the total of all the opinions out there on an issue

• Influenced by many factors– family; shared experiences

– Other people; a we grow older, workers, friends, etc

b. Information shapes public b. Information shapes public opinionopinion.

b. Information shapes public b. Information shapes public opinionopinion

• The Mass Media; all forms that communicate and transmit information to large groups of people

b. Information shapes public b. Information shapes public opinionopinion

• The Mass Media; all forms that communicate and transmit information to large groups of people

• Books, magazines, newspapers, Rush Limbaugh, Fox News, Internet, etc

b. Information shapes public b. Information shapes public opinionopinion

• The Mass Media; all forms that communicate and transmit information to large groups of people

• Books, magazines, newspapers, Rush Limbaugh, Fox News, Internet, etc

• Good citizenship means you think critically about what you read, etc.

c. Propaganda and public opinionc. Propaganda and public opinion

c. Propaganda and public opinionc. Propaganda and public opinion

• Propaganda ideas put fourth to influence people

c. Propaganda and public opinionc. Propaganda and public opinion

• Propaganda ideas put fourth to influence people– May be the truth, may be a stretch of

the truth

c. Propaganda and public opinionc. Propaganda and public opinion

• Propaganda ideas put fourth to influence people– May be the truth, may be a stretch of

the truth

d. Hidden Propagandad. Hidden Propaganda

c. Propaganda and public opinionc. Propaganda and public opinion

• Propaganda ideas put fourth to influence people– May be the truth, may be a stretch of

the truth

d. Hidden Propagandad. Hidden Propaganda– Used to fool people

c. Propaganda and public opinionc. Propaganda and public opinion

• Propaganda ideas put fourth to influence people– May be the truth, may be a stretch of

the truth

d. Hidden Propagandad. Hidden Propaganda– Used to fool people

– sources kept a secret

– political advertisements

e. Open Propagandae. Open Propaganda

e. Open Propagandae. Open Propaganda

• More common here in the US

e. Open Propagandae. Open Propaganda

• More common here in the US

• Clearly trying to influence

e. Open Propagandae. Open Propaganda

• More common here in the US

• Clearly trying to influence– “Vote for Hillary: She has our best

interest at heart!”

e. Open Propagandae. Open Propaganda

• More common here in the US

• Clearly trying to influence– “Vote for Hillary: She has our best

interest at heart!”

– “Rudy in 2008! Proven leadership”

II. Propaganda TechniquesII. Propaganda Techniques

a. Testimonialsa. Testimonials

II. Propaganda TechniquesII. Propaganda Techniques

a. Testimonialsa. Testimonials

• Famous People, sports heroes

II. Propaganda TechniquesII. Propaganda Techniques

a. Testimonialsa. Testimonials

• Famous People, sports heroes

• Hollywood endorsement of John Kerry

II. Propaganda TechniquesII. Propaganda Techniques

a. Testimonialsa. Testimonials

• Famous People, sports heroes

• Hollywood endorsement of John Kerry

b. Bandwagonb. Bandwagon

II. Propaganda TechniquesII. Propaganda Techniques

a. Testimonialsa. Testimonials

• Famous People, sports heroes

• Hollywood endorsement of John Kerry

b. Bandwagonb. Bandwagon

• Say something often enough, loud enough, people will believe it

II. Propaganda TechniquesII. Propaganda Techniques

a. Testimonialsa. Testimonials• Famous People, sports heroes• Hollywood endorsement of John

Kerry

b. Bandwagonb. Bandwagon• Say something often enough, loud

enough, people will believe it• Everyone’s doing it, jump on board

c. Name callingc. Name calling

• used during campaigns

c. Name callingc. Name calling

• used during campaigns–Reckless spending, tax scheme

c. Name callingc. Name calling

• used during campaigns–Reckless spending, tax scheme

d. Glittering Generalitiesd. Glittering Generalities

c. Name callingc. Name calling

• used during campaigns–Reckless spending, tax scheme

d. Glittering Generalitiesd. Glittering Generalities

• Using vague words or ideas– Patriotism, freedom, liberty

e. Plain-folks appeale. Plain-folks appeal

e. Plain-folks appeale. Plain-folks appeal

• Showing themselves as just regular people

e. Plain-folks appeale. Plain-folks appeal

• Showing themselves as just regular people– At home, working in the garage,

helping in the community

– Jimmy Carter, Ronald Reagan

e. Plain-folks appeale. Plain-folks appeal

• Showing themselves as just regular people– At home, working in the garage,

helping in the community

– Jimmy Carter, Ronald Reagan

f. Card Stackingf. Card Stacking

e. Plain-folks appeale. Plain-folks appeal

• Showing themselves as just regular people– At home, working in the garage,

helping in the community

– Jimmy Carter, Ronald Reagan

f. Card Stackingf. Card Stacking

• Facts that only support their candidate

III. Measuring Public OpinionIII. Measuring Public Opinion

• Public opinion polls

III. Measuring Public OpinionIII. Measuring Public Opinion

• Public opinion polls– to find out what people think

III. Measuring Public OpinionIII. Measuring Public Opinion

• Public opinion polls– to find out what people think

– Must use a sample that represents the public

III. Measuring Public OpinionIII. Measuring Public Opinion

• Public opinion polls– to find out what people think

– Must use a sample that represents the public• Zogby, Nelson, CNN Poll, every news

outlet has their own poll

The EndThe End