chap 19, question 3
Post on 12-Aug-2015
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-Divyanshu Pal Nagar, IITK
3.What is the best way to manage the new-product development process ?
Many top companies use the stage-gate system to divide the innovation Process in stages with a gate or Checkpoint at the end of each
The stages of new-product development process are actually various check-points
1. Idea generation
Is idea worth considering ?
2. Idea screening
Is the product idea compatible withCompany objectives, strategy and resources ?
3. Contest development and testing
Can we find a good concept consumers say they would try ?
4. Marketing strategy development
Can we find a cost effective, affordable marketing strategy ?
5. Business analysis
Will this product meet our profit goal ?
6. Product development
Have we got a technically And commercially sound project ?
7. Market testing
Have product sales met expectations ?
8. Commercialization
Are product sales meeting expectations ?
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