[challenge:future] hologram portable media gadget
Post on 25-Dec-2014
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Breakthrough Idea Proposal
Mobo everywhere you
go
Ballesteros Lora, Pilar
Haye, Eloise
Krutiy, Anna
Agenda
Definitions and Demands in New MediaExamples from Market Sensing
Revolutionary Media Portable Internet Objective and Independent Easy to access, use and understand
Media Definition and Examples Information Exchange Receive & Communicate Information “Society’s Information Distributor”
Demand for Developments New ways to present information Easier to navigate More information and platforms
Problem: Consumer Expectations of New Media
Online Press High Usage: 90% of respondents use it at least once a day Preferred by Y-generation
Expectations for Future of the Press All will become digital Press and video interaction
Environmental Concern Take and throw away papers: 100% of interviewees Quotes: “hope they just go away,” “end of paper-newspaper”
Solution: Mobo Everywhere You Go
Mobo is Portable and easy-to-use gadget Uses hologram technology to projects information with one touch Provides latest news in real time Eco-friendly and doesn’t need a lot of energy power to function
Target From 15 year-old high school teenagers to 65 year-old retired adults Everyone interested in technology innovation and daily news
Positioning High tech holographic gadget accessible to everyone Sleek sophisticated design Voluntary subscription for consumers Personal, portable, easy-to-use, revolutionary intelligence system
Mobo Design
Market: Concept sensingHologram Technology
Why Innovative? 3-D Effect Visually more convincing and attractive Possibility of applying tactile features
Examples on Video Hologram TV: http://www.youtube.com/watch?v=thOxW19vsTg
Tele-presence: http://www.youtube.com/watch?v=rcfNC_x0VvE Hologram technology: http://www.break.com/usercontent/2009/6/amazing-hologram-technology-755405.html Tactile Holograms: http://www.youtube.com/watch?v=Y-P1zZAcPuw
Current Uses News Broadcasting Hologram TV Security Labels Special Effects Brand Protection Art Installations
Market sensing articles/online
If you could construct an ideal medium it would Give people easy access to diverse and fluid information Fact-checked and sort information with minimal mediation Bring information to people and be portable Have a personal approach enabling information tracking Provide high resolution graphics, moving pictures
Key figures, trends Time people spend communicating online
increased 18% since 2006 Social networking has grown 93% since 2006 Market trends are shaped by end-consumers Written press is expected to disappear
Plan of Execution
Consumers voluntary subscribe to receive the Mobo chip
The information available via Mobo uploaded by enterprises and news organizations
The information providers pay a fee to Mobo Corp. to reach a broader target and create consumers loyalty
Once the users have received a chip, they have access to any information concerning the companies and news organization they have chosen to have on their Mobo
Mobo alerts its user when information has been updated
Revenue Model
Fees from participating companies
Subscriber’s fee Advertising New Add-on platforms
Sustainability Impact
Paperless flow of news and information
Sustainable battery life savings
Eco-friendly material for the gadget
Rechargeable batteries
Thank you
Mobo, everywhere you go
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