cedar city event tourism presentation oct. 15, 2015

STRATEGIC

EVENTS

Utah Alliance for Economic Development

Oct. 15, 2015

Wow

Factor

Utah Summer Games

Utah Shakespeare

Festival

Fire Road Dirt Fondo

Half Marathon

Tour of Utah 2013, 2014

Soap Box Derby

Celebrity Speakers

NCAA SUU T-Birds

High School

Tournaments

Where are my keys? There is

No “I”

in

“Team”

Why is there a

lighthouse in

Cedar?

NOSTALGIA

Sentimental Bond

Events Create Memories

Brings Groups together

Relevance

Differentiation

What can you do Here,

You can’t do any where else?

Energize citizen-volunteers

Nearby National Parks

Fully Utilize Assets

Shoulder Seasons

Sunday-Thursday

Events for Events

REACHING OUT IN NEW WAYS

Strengthen Strengths

New Types of events

New Visitor Demographic

Events showcase Cedar City

TV Sports & Entertainment Networks

Specialty Channels

MORE OF…

Impact of each event (marketing reach and branding)

Number of Visits (availability and weather)

Visitors per event (hotel rooms/venues)

Number of events (venues, weather)

Spending per visit (shopping, activities)