cdi founder workshop session 6 - what's the problem
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CDI Founder Workshop Session 6 – What’s the Problem?
Finding a problem worth solving, and why you should solve it.
ALLISON LONG PETTINE NOVEMBER 29, 2016
Seed San Diego
• 50+ years of combined startup experience • Seed funding or bridge to A • Capital efficient, scalable companies
CAPITAL + STRATEGIC VALUE =
SUCCESS
Finding the Problem
Why is it Important?
• It’s a marathon, not a sprint
• The problem will serve as the thesis of your company
• Nothing else matters without it
How Deep is the Pain
• Shark Bite vs. Mosquito Bite
Who’s it For?
Exercise 1
• List 3-5 pains in your life
OR
• Write down the pain you are trying to solve
Exercise 2
Why is the pain deep? How many people are affected by this pain?
What is your solution?
Exercise 3
Pick your top problem & solution.
Exercise 4
Insights gained. New solution(s) to the problem?
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